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Marketing and Communications Senior Manager

2 months ago

Toronto, Ontario, Canada Insurance Brokers Association of Canada Full time
About the Role

We are seeking a highly skilled Marketing and Communications Senior Manager to join our team at the Insurance Brokers Association of Canada (IBAC). As a key member of our organization, you will play a critical role in developing and executing strategic marketing initiatives that align with our business objectives.

Key Responsibilities
  • Develop and Manage Marketing Programs: Create and implement comprehensive marketing programs and campaigns that drive business growth and engagement.
  • Oversee Marketing and Communication Strategies: Lead the execution of marketing and communication strategies, including digital marketing, content creation, social media, and public relations.
  • Content Creation and Management: Develop and manage high-quality marketing materials and communications, including written content, visual assets, and multimedia.
  • Project Management: Manage project timelines, budgets, and resources to ensure all deliverables are met according to plan.
  • Stakeholder Management: Serve as a liaison between internal teams, external partners, and stakeholders to ensure effective communication and collaboration.
  • Industry Trends and Best Practices: Stay up-to-date on industry trends and best practices to drive innovation and excellence in marketing.
Requirements
  • Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Experience: 7+ years of experience in marketing, communications, or project management, preferably in a B2B or B2C environment.
  • Skills: Exceptional written and verbal communication skills, with strong command of both English and French. Proficiency in marketing automation tools, project management software, and data analytics platforms.
About Us

The Insurance Brokers Association of Canada (IBAC) is the national professional organization for Property & Casualty insurance brokers in Canada. We are dedicated to driving innovation and excellence in marketing, and we are seeking a talented Marketing and Communications Senior Manager to join our team.