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Lead Media Strategist

3 months ago

Burnaby, British Columbia, Canada Canada Wide Media Limited Full time

Canada Wide Media, renowned for its esteemed publications such as Western Living, Vancouver Magazine, and BC Business, is seeking a distinguished Senior Media Specialist to enhance our leadership team. This role presents a unique opportunity for an innovative thinker, driven by the evolving landscape of the media sector, to influence the trajectory of our offerings: Print, Digital, and Event Sponsorship.

As the Senior Media Specialist, you will spearhead innovative initiatives, driving the evolution of our online presence. Your ability to pinpoint emerging trends will be crucial in transforming our brands into pioneering products across Print, Digital, and Event Sponsorship. This position requires a strategic mindset capable of converting insights into actionable plans, ensuring the success of our projects.

Key Responsibilities:

  • Collaborate with executive leadership to establish ambitious objectives and metrics for success, ensuring alignment of our Print, Digital, and Event Sponsorship strategies with overarching business goals.
  • Remain at the forefront of industry trends and audience insights, adapting our strategies and skillsets to leverage these opportunities effectively.
  • Assess and deploy platforms that enhance our offerings: Print, Digital, and Event Sponsorship, working in tandem with project managers to oversee multiple online initiatives concurrently.
  • Lead and motivate a skilled development team, upholding the highest standards of user experience across all products: Print, Digital, and Event Sponsorship.
  • Collaborate closely with editorial, sales, and marketing teams to develop cohesive product initiatives, new advertising avenues, and content development objectives.
  • Incorporate advanced analytics practices, training teams to monitor and evaluate progress, while conducting competitive analyses to maintain our competitive edge.
  • Refine and improve website information architecture, recommending enhancements for user experience and shaping our mobile strategy.

Operational Mastery:

  • Ensure compliance of our internet-facing products and services with privacy regulations and legal standards.
  • Continuously enhance our online visibility through best practices in SEO and SMO.
  • Establish processes for evaluating system performance, conducting code reviews, and ensuring scalability.
  • Oversee development methodologies, ensuring adherence to specifications and guiding the team towards technical excellence.

What You Bring:

  • 5+ years of experience managing products: Print, Digital, and Event Sponsorship, alongside 3+ years overseeing websites with over 100k unique visitors.

Personal Attributes:

  • Demonstrated ability to inspire and lead teams effectively.
  • Skilled in creating and executing strategies that align technology with business objectives.
  • A proactive individual with outstanding problem-solving capabilities.
  • Thrives in collaborative environments, promoting creativity and innovation.
About the Benefits:

Compensation is competitive and based on skills and experience, with an annual salary range of $65k-75k + uncapped commissions, along with a comprehensive benefits package that includes:

  • Extended health, vision, and dental insurance
  • Life and disability insurance
  • Employee assistance program
  • On-site parking
  • Employee recognition program
  • Referral bonus program
  • Store discounts for supplements and health supplies
  • Access to our on-site gym
  • Healthy snack bar, herb and microgreen cultivator, and coffee/tea station in our fully-equipped kitchen
  • Regular employee socials, holiday parties, and company events

If you resonate with our values and possess the skills necessary for this role, we encourage you to consider this opportunity.


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