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Brand Marketing Lead

3 months ago

Canada La Prairie Group AG Full time

Position Overview:

Join La Prairie Group AG, a distinguished luxury skincare brand renowned for its innovative approach to beauty. We are seeking a passionate and experienced Brand Marketing Lead to spearhead our marketing initiatives and drive brand growth.

Location: Seoul, KR

Contract Type: Permanent - full-time

Key Responsibilities:

  • Strategic Marketing Development:
    Formulate, plan, and execute comprehensive marketing strategies tailored to local markets. Ensure alignment with company objectives and consistently monitor progress to propose effective solutions based on thorough market analysis.

Collaborate closely with the finance team to manage budget allocations effectively, maximizing return on investment.

Engage with the sales team to translate marketing strategies into actionable plans for retail operations, ensuring performance is monitored and optimized.

Work with HR to ensure efficient task allocation and streamline key processes for optimal productivity.

Customer Relationship Management:
Design and implement CRM strategies aimed at enhancing client retention and loyalty. Create engaging offline and online events to convert prospects into devoted clients.

Product and Digital Marketing:
Oversee product launches in accordance with global strategies, ensuring maximum market impact. Collaborate with retail teams to develop promotional materials and set sales targets for new products.

Conduct market research to stay informed about competitor activities and derive actionable insights for the company.

Manage e-commerce initiatives to enhance online presence and sales.

Public Relations and Communication:
Develop and execute plans to elevate brand visibility through various media channels, including traditional and digital platforms. Explore innovative communication strategies and partnerships.

Organize events for PR and media stakeholders to strengthen relationships and enhance brand presence.

Team Leadership:
Foster a collaborative team environment, guiding and developing team members to ensure successful execution of marketing initiatives. Enhance marketing capabilities within the team and leverage external resources as needed.

At La Prairie, we believe in creating a beautiful impact through our commitment to excellence and innovation.