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Digital Media Specialist
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Experienced Digital Media Professional
2 months ago
About the Role
Dormez-vous? is seeking a highly skilled and experienced Digital Media Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and implementing our social media strategy to increase our online presence and improve our marketing and sales efforts in collaboration with our marketing and sales teams, as well as other departments.
Key Responsibilities
- Manage daily performance of omnichannel marketing campaigns, optimizing revenue and profitability goals through campaign development, testing, learning, strategies, targeting, and measurement.
- Monitor and report on the effectiveness of social media paid campaigns and targeted advertising campaigns against defined key performance indicators to continuously improve campaign performance against organizational objectives.
- Participate in weekly, monthly, and quarterly digital media planning.
- Develop and present media plans based on product operational objectives.
- Implement and manage daily execution of paid social media campaigns across multiple media buying platforms, including setup, daily monitoring, pace, and optimization.
- Facilitate and maintain regular controls with internal and external partners to guide and oversee performance, pace, and overall campaign management.
- Provide recommendations on tactics, audiences, placements, and campaign pace.
- Obtain creative asset data to ensure adequate optimization against performance objectives.
- Work closely with internal and external partners to plan and execute integrated marketing programs across multiple media channels and touchpoints.
- Evaluate the success of social media advertising campaigns to inform investment decisions.
- Responsibility for establishing weekly, monthly, and ad-hoc reports and analyses, as needed.
Requirements
- Bachelor's degree or diploma in Marketing, Commerce, E-commerce, or related field, preferably.
- 3 to 5 years of practical experience in managing performance-based marketing, social, and paid search campaigns.
- Experience within an agency, e-commerce platform, technology platform, or DTC brand.
- Experience collaborating with external partners, including creative agencies and media platforms.
- Excellent interpersonal skills, project management, negotiation, strategic thinking, analytical thinking, problem-solving, presentation, relationship-building, and communication skills.
- Advanced Excel skills.
- Relevant certifications in advertising platforms, including Blueprint certification.
About Us
Dormez-vous? is a leading sleep retailer in Canada, dedicated to transforming lives by awakening Canadians to the power of sleep. We are committed to creating a diverse and inclusive workplace culture where differences are valued and respected. We strive to understand and meet the needs of our customers and communities through our omnicanal and e-commerce activities.
Why Our Team Members Love Working at Dormez-vous?
- We're not just looking for employees, we're building a career that offers many opportunities for growth.
- A diverse and inclusive work environment.
- We'll invest in you and provide comprehensive training, mentorship, and ongoing development.
- Access to professional development and training platforms.
- Comprehensive medical and dental benefits and a deferred profit-sharing plan.
- An annual wellness credit of up to $250 for products or services that improve your health and well-being, such as health assessments, nutrition counseling, hiking shoes, yoga attire, or fitness equipment
- Associate discounts on some of the world's best sleep products.
- Maternity and parental leave top-up.
- Education reimbursement for professional and personal development.
- Recognition and celebration of milestones and achievements.
- Associate referral program.
- A paid volunteer day to support a registered charity of your choice.
- Ranked among Canada's most admired workplaces in 2023 by Waterstone Human Capital.
