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Audience Marketing Manager
3 months ago
The Audience Marketing Manager is a pivotal role that requires collaboration across various departments including Product, Sales, Customer Success, Creative, and Marketing Operations. The goal is to ensure a cohesive experience for both customers and prospects throughout the product lifecycle and organizational strategies.
Key Responsibilities- Analyze the market landscape, identifying trends and opportunities to prioritize focus areas within the target audience.
- Gain an in-depth understanding of Lone Wolf's offerings and their influence on audience workflows.
- Create detailed audience personas to guide marketing strategies.
- Work alongside cross-functional teams to enhance competitive insights, utilizing this information to develop effective objection handling and sales enablement tools for revenue-generating teams.
- Formulate comprehensive positioning and messaging for audience-centric campaigns.
- Assist the Sales team by providing value-oriented pitch decks, battlecards, and integrated marketing campaigns.
- Collaborate with the Customer Success team to identify brand advocates and document customer success stories that highlight the benefits of Lone Wolf products.
- Support the Product team by spearheading Go-To-Market strategies for significant releases and new product introductions, including crafting key messages and differentiation points, while coordinating with Marketing on announcements and adoption initiatives.
- Engage with Audience Marketing colleagues and the broader marketing team to ensure alignment on strategies, tactics, and execution across various personas and product lines.
Experience:
- 3-5 years of experience in Audience/Product Marketing, Growth Marketing, or Product Management.
- Proven experience in supporting or managing product launches and feature rollouts.
Knowledge, Skills, and Abilities:
- A collaborative team player capable of leading and executing cross-functional projects while ensuring alignment throughout the process.
- Strong public speaking skills, comfortable presenting to large audiences.
- Exceptional organizational and time management abilities.
- Analytical mindset with strong problem-solving capabilities.
