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Product Marketing Manager

2 months ago


Toronto, Ontario, Canada Wealthsimple Full time
About the Role

We are seeking a highly skilled Product Marketing Manager to join our team at Wealthsimple. As a key member of our marketing team, you will be responsible for developing and executing go-to-market strategies for our products, working closely with cross-functional teams to drive growth and customer engagement.

Key Responsibilities
  • Develop and execute go-to-market strategies for new product launches, including positioning, messaging, and channel planning.
  • Collaborate with product management, user experience, growth, brand, data science, engineering, and legal teams to ensure alignment and effective execution.
  • Manage and analyze data to inform marketing decisions and optimize campaign performance.
  • Develop and maintain relationships with key stakeholders, including product managers, engineers, and designers.
  • Stay up-to-date with industry trends and competitor activity to identify opportunities for growth and improvement.
Requirements
  • 5+ years of experience in marketing, with a focus on product marketing and go-to-market strategies.
  • Proven track record of developing and executing successful marketing campaigns that drive growth and customer engagement.
  • Strong analytical skills, with experience working with data to inform marketing decisions.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Ability to think strategically and creatively, with a focus on driving business growth and customer satisfaction.
What We Offer
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.
  • Access to cutting-edge technology and tools.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are passionate about marketing and growth, and have a strong desire to make a meaningful impact, we encourage you to apply for this exciting opportunity.