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Marketing Director

3 months ago


St Catharines, Ontario, Canada TreowGroup Recruitment Full time
TreowGroup Recruitment, representing a prestigious client in the hospitality sector, is in search of a Marketing Director.

About Our Client: Our client is a premier luxury hospitality organization dedicated to providing outstanding experiences. Renowned for their meticulous attention to detail and innovative strategies, they are looking for a proactive and hands-on Marketing Director to lead their marketing efforts.

Position Overview: Reporting directly to the VP of Sales & Marketing, the Marketing Director will oversee the marketing division, crafting and implementing strategies that elevate brand presence and stimulate business expansion with a focus on customer engagement. This position demands a leader proficient in all facets of marketing, encompassing both digital and traditional channels, while ensuring financial accountability.

Key Responsibilities:
  • Strategic Development:
    • Formulate and implement comprehensive marketing and branding strategies for the hotels, spas, and dining establishments.
    • Administer the annual marketing budget and devise effective strategies that link marketing activities to revenue generation.
    • Adapt to a dynamic market landscape, understanding and addressing consumer sentiments and requirements.
    • Conduct thorough market research and competitive assessments.
  • Execution & Oversight:
    • Direct digital, print, radio, television (both linear and streaming), and social media marketing initiatives.
    • Lead the marketing team.
    • Supervise the creation of social media content and ambassador programs.
    • Draft radio scripts and develop video and television storyboards, ensuring hands-on management during execution.
    • Oversee the production of marketing materials.
    • Coordinate with SEO, web design, and graphic design partners.
  • Public Relations & Collaborations:
    • Compose press releases and organize media events.
    • Provide hands-on leadership during media engagements and interviews.
    • Serve as the Promotional Director for corporate events.

Qualifications:
  • Demonstrated marketing leadership with a minimum of 8-10 years of experience.
  • Expertise in digital marketing, radio, and television (both linear and streaming).
  • Strong organizational and multitasking skills.
  • Exceptional communication and leadership abilities.
  • Familiarity with web analytics, SEO, and social media marketing.
  • Experience in a full-service marketing agency is advantageous.

Application Process:
We invite qualified candidates to submit their resume and cover letter. We appreciate all applicants for their interest; however, only those selected for further consideration will be contacted.

TreowGroup Recruitment and our client are committed to fostering a diverse workforce and creating an inclusive, equitable, and accessible environment that empowers individuals to reach their full potential. We adhere to all applicable legislation, including providing accommodations for applicants with disabilities. Please inform us at any stage of the recruitment process if you require accommodations.