Global Partnerships Account Manager
2 weeks ago
Overview
As a key member of the Maple Leaf Sports & Entertainment Ltd. team, the Global Partnerships Account Manager will play a critical role in leading integrated partnerships and achieving partner objectives. This position requires a strong understanding of the sports and entertainment industry, as well as excellent business acumen and relationship-building skills.
Key Responsibilities
- Lead a portfolio of integrated partnerships with minimal supervision, building strong and trusted business relationships with senior clients through regular and proactive contact.
- Provide thought leadership to partners during the ideation phase and throughout delivery, selling through creative thinking by appealing to reason and connecting the work back to strategy.
- Develop a deep and thorough understanding of the partner's business and competitive environment to continually deliver against business objectives for both the partner and MLSE.
- Build and execute creative, integrated marketing solutions that deliver against partner objectives and drive affinity for our teams in the marketplace.
- Develop, lead, and be accountable for individual partner budgets with monthly and year-end reporting requirements.
- Collaborate with internal stakeholders to fulfill responsibilities, share information, and execute activations.
- Utilize data to drive decision-making for program optimization and develop detailed post-mortems on programs and year-end reports.
- Stay current with all facets of the dynamic marketing mix, including digital, social media, experiential, print, and broadcast, equipped with creativity and innovative ideas.
- Proactively identify and manage critical issues, demonstrating resilience and adapting to evolving plans and strategies.
Qualifications
- Post-secondary degree or diploma, preferably in a business-related discipline.
- 3-4 years of related and meaningful experience in marketing, strategy, and/or partnership marketing.
- Experience in managing others with an inclusive and empathetic mindset.
- Solid comprehension of general marketing and partnership principles and a mindset for client service.
- Experience developing and managing budgets.
- Strong written and verbal communication skills, comfortable with public speaking.
- Ability to build and maintain professional relationships both internally and externally.
- Creative self-starter, motivated by results, and alert to change.
- Ability to see the big picture and strategize accordingly.
- Shown to perform well under pressure, handle multiple priorities at the same time.
- Available to work evenings and weekends as required/when applicable.
- A positive, winning approach, incorporating integrity, confidentiality, and discretion.
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