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Director of Growth

2 months ago

Montreal, Quebec, Canada Moozoom Full time
About Moozoom

Moozoom is a rapidly growing EdTech company revolutionizing mental health and wellness for kids worldwide. We're a unique platform that combines the best of Netflix and Masterclass to provide a cutting-edge SEL experience.

Job Summary

We're seeking a talented and entrepreneurial Director of Growth to lead our marketing and product growth teams. As a key member of our leadership team, you'll develop and execute strategies to drive user acquisition, retention, and monetization. Your expertise will be pivotal in shaping our growth trajectory and requiring a strategic thinker with a proven track record in scaling SaaS businesses.

Responsibilities
  • Develop and execute data-driven marketing strategies to drive user acquisition, retention, and monetization growth, emphasizing iterative development and rapid testing cycles.
  • Foster a culture of collaboration across teams to enhance the iterative process, ensuring seamless work between marketing, product, sales, and customer success teams.
  • Oversee and optimize paid acquisition channels, such as social media advertising and SEM.
  • Optimize marketing funnels and user conversion rates through A/B testing and experimentation.
  • Manage lifecycle marketing to effectively engage customers at every stage of their journey and continuously deliver value.
  • Supervise the design and implementation of product experiments to enhance growth.
  • Utilize marketing analytics tools to track and report on performance metrics, ensuring learnings and insights are shared and understood across teams.
  • Analyze marketing data to identify trends, insights, and opportunities for optimization.
  • Stay up-to-date with industry trends and best practices in growth marketing.
Requirements
  • 5+ years of experience in growth or revenue performance roles.
  • Proven track record of driving user acquisition, retention, and monetization at scale.
  • Experience managing and optimizing performance marketing campaigns.
  • Strong analytical skills, attention to detail, and ability to utilize data to drive decision-making.
  • Experience with statistical testing and experimentation, including proficiency in various testing methods and a solid understanding of the underlying mathematical concepts.
  • Proficiency in marketing analytics tools, such as Google Analytics and product analytics tools, such as Amplitude or equivalent.
  • Excellent communication and collaboration skills, including the ability to concisely communicate complex visions and report on growth performance to management.
  • Bachelor's degree in marketing, business, or related field.
  • Bilingual (English, French)
What We Offer
  • Full-time remote position.
  • Flexible work hours.
  • Collaborative work environment.
  • Competitive compensation.
  • Health benefits.
  • Eligibility to the company Option Pool.
  • 4 weeks' vacation.
Our Hiring Process
  1. Short video and CV: send your CV, as well as a short video describing who you are and why you should be the person we are looking for.
  2. Initial Interview: if selected, this is where you and us get to know each other better.
  3. Mini project: moving forward at this stage of the hiring process, we will distribute a mini project that will allow you to show how good you are.
  4. Final interview: we're getting there. You made it so far and it's now the moment where you get to meet other people of the team.
  5. Offer: we send you an offer tailored to convince you to join our team.
  6. Take off: this is the day you start changing the world with us.