Director of Marketing Strategy

2 months ago

Toronto, Ontario, Canada Borealedu Full time
About the Role

We are seeking an experienced Marketing Director to lead our marketing efforts in promoting our University programs to prospective students. As a key member of our team, you will have the opportunity to shape the marketing strategy and make a positive impact on the growth and success of the students we serve.

Key Responsibilities
  • Develop and implement comprehensive marketing plans and strategies to raise awareness, increase brand profile, and drive student enrollment across a portfolio of programs.
  • Lead the creation and implementation of marketing automation strategies and data-driven decision-making frameworks to support the recruitment and retention of students.
  • Oversee the creation and execution of digital advertising campaigns across multiple channels, including search, social, display, and event-based marketing, as well as the creation of compelling and persuasive marketing materials, including brochures, presentations, and website content.
  • Manage a significant direct marketing budget, track campaign performance metrics, and share regular performance updates.
  • Conduct market research and stay updated on industry trends for our partner programs to identify new opportunities and improve marketing strategies.
  • Nurture and maintain relationships with key external partners and vendors to ensure the successful delivery of marketing initiatives.
Requirements
  • Demonstrated experience in marketing, preferably in the higher education industry.
  • Proven track record of developing and implementing successful marketing strategies with significant budgets.
  • Familiarity with marketing analytics and experience with data-driven decision-making.
  • Strong understanding of digital marketing tools, including Pardot, Salesforce Marketing Cloud, Google Analytics, Google Ad Manager, Meta Business Manager, LinkedIn Campaign Manager, and other related platforms.
  • Legal authorization to work in Canada.
About Borealedu

We are a remote-first company based in Toronto, meaning we trust that you do your best work at home. We meet up in the GTA for social events and three times per year for team-wide offsites. We believe this flexible approach gives team members the best of both worlds: time to focus on your role while also ensuring in-person collaboration and community building.

What We Offer
  • Comprehensive training and onboarding with future learning and growth opportunities.

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