Senior Socials Media Buyer

Overview

We are a fast-growing performance marketing agency that manages tens of millions per month in direct-response ad spending for direct-to-consumer brands. We work with disruptive brands and big budgets, and turn bold ideas into reality. Our model is built on Alignment and Transparency, delivering huge results for our clients.

We are a team of 180+ members across Media Buyers, Copywriters, Content Managers, Landing Page Developers, Content Creators, Email & SMS Coordinators, CGC & Influencer Managers, and we are seeking a Senior Meta Media Buyer with a seasoned history of buying ads across a large portfolio of clients.

Requirements

- 3+ years of experience using/building tools and AI applications
- Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field (optional)
- Advanced certifications in relevant advertising platforms (e.g., Meta Blueprint, advanced analytics certifications) are a plus
- Extensive experience using AI tools such as Chat GPT, Midjourney, etc
- Proven track record of success in managing and optimizing large-scale digital advertising campaigns
- Extensive experience with advertising platforms (e.g., Meta Ads Manager, Google Ads, Amazon Ads, TikTok, programmatic platforms)
- Advanced proficiency in data analysis and reporting, with the ability to translate data into actionable insights
- Strong understanding of attribution modeling and campaign measurement
- Experience with A/B testing and campaign experimentation
- Expertise in budget management and forecasting
- Experience with advanced reporting and presenting data to stakeholders
- Experience with training and mentoring junior team members

Essential Qualities

- Uses AI to enhance effectiveness
- Strategic thinking and problem-solving skills
- Strong communication and collaboration skills
- Ability to work independently and manage multiple projects simultaneously
- Results-driven and data-oriented mindset
- Ability to adapt to rapidly changing digital marketing landscapes
- Ability to see the big picture and align media buying strategy to larger business goals
- Strong attention to detail
- Excellent organizational and time-management skills
- Ability to learn quickly and adapt to new technologies
- Proactive and problem-solving attitude
- Ability to work in a fast-paced environment

The Day-to-Day

- Achieve/exceed target KPIs (e.g., ROAS, CPA) across all managed campaigns
- Build, optimize, and manage campaigns and budgets to maximize performance within defined spending limits
- Support the implementation of new tools and processes to improve output and allow buyers to take on more accounts efficiently
- Master Meta media buying platforms and identify innovative strategies to enhance campaign performance
- Provide accurate campaign analysis, translating data from campaigns, website, and funnels into actionable optimization steps
- Support and develop processes and tools to increase department efficiency
- Communicate clearly with clients or internal stakeholders regarding campaign performance and strategy
- Ensure all media buying activities adhere to platform and agency policies and industry regulations

About the Position

The Senior Meta Media Buyer supports targeted advertising campaigns across Facebook, Instagram, and other Meta properties, driving growth and efficiency within the Meta department.

You will contribute to client goals by implementing campaign strategies, optimizing ad performance, applying new tools, and driving measurable results on Pilothouse’s largest clients.

This role provides hands-on support to translate strategic plans into platform-specific actions at a high level.

About Pilothouse

We are focused on building a team of hustlers passionate about the Direct-To-Consumer space who are eager to learn and grow. We push each other to do awesome work and welcome wild ideas.

Team culture is central at Pilothouse. We have regular check-ins to discuss industry trends and opportunities. You’ll work with a team with decades of marketing experience and opportunities to learn from you as well as from them.

Application Instructions

Along with your resume, please submit a cover letter and a brief explanation of why you are interested in this position. Include examples of your work that demonstrate your strengths. We appreciate your time and will respond to shortlisted applicants only.

Benefits

Perks for our online team members:

- Benefits package through Sun Life after completion of the 3-month probationary period
- Fun virtual events to focus on growth
- Casual dress
- Work from home
- Flexible work schedule

Perks for in-town visits:

- Commuter-friendly office with bike storage
- Dog-friendly
- Beer on tap

Compensation

$60,000 - $90,000 CAD OTE including performance incentives and base.

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