Social Media and Marketing Manager

4 weeks ago

Vancouver, British Columbia, Canada BruntWork Full time
BruntWork | Full time: 35 paid hours per week or more

- Work Timezone - Must be a City eg London Vancouver - PST
- Work Schedule Fixed Schedule
- Job Type Full time: 35 paid hours per week or more
- Date Opened 12/28/2024
- Remote Job
- Industry Other

Job Description

This is a remote position.

Schedule:

- Total hours: 40 hours per week or 8 hours per day
- Monday - Friday
- With a 30-minute paid break

Company/client overview:

Join a thriving aviation training enterprise that's soaring to new heights in the digital age. This established flight school, operating from two bases with a fleet of 26 aircraft, is seeking a dynamic individual to elevate its online presence and lead generation efforts. As a key player in this exciting industry, you'll have the opportunity to blend your passion for social media with the thrill of aviation, helping aspiring pilots achieve their dreams while expanding the company's digital footprint.

Job Description:

As our Social Media/Marketing Manager, you'll be the driving force behind our digital marketing strategy, crafting compelling content that resonates with aviation enthusiasts and aspiring pilots alike. You'll manage our growing social media presence, including a YouTube channel with 10,000 subscribers and a Facebook page boasting 30,000 followers. Your role will be crucial in transforming our online engagement into qualified leads for our professional pilot training programs. You'll also spearhead our email marketing campaigns, leveraging a 5,200-strong contact list to nurture potential students. This position offers a unique blend of creative content creation, strategic marketing, and data-driven decision-making in the exciting world of aviation education.

Responsibilities:

- Develop and execute a comprehensive social media strategy to boost engagement and generate qualified leads.
- Create, edit, and publish engaging content across YouTube, Facebook, Instagram, and other relevant platforms.
- Efficiently process and publish backlogged video content to maintain a consistent online presence.
- Manage and grow email marketing campaigns, focusing on list building and engagement strategies.
- Optimize conversion rates from social media followers to qualified leads for flight training programs.
- Track and analyze social media metrics, adapting strategies for maximum effectiveness.
- Collaborate with the flight school team to ensure content accurately represents our training programs and company culture.
- Explore innovative ways to showcase our air show performances and online aviation courses through digital channels.

The role is seen as growing into a Marketing and Sales Manager role eventually, with opportunities for salary increases and promotions as responsibilities expand.

Requirements

- Proven track record in social media management and digital marketing, ideally in education or professional training sectors.
- Strong grasp of social media platforms and their best practices.
- Excellent content creation skills, including video editing and graphic design.
- Experience with email marketing and list management.
- Analytical mindset with the ability to interpret data and adjust strategies accordingly.
- Outstanding written and verbal communication skills.
- Self-starter capable of managing multiple projects independently.
- Passion for aviation or willingness to immerse yourself in the industry.
- Ability to think creatively about marketing high-value professional education programs.
- Strong computer skills, including AI use, video editing, graphic design, and familiarity with WordPress.
- Familiarity with AI tools such as Descript.com to streamline content preparation and publishing.

HMO Coverage for eligible locations (after 90 days).

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