Social Media Community Manager
4 days ago
About Us
At Discover Holidays, we specialize in creating unique and memorable travel experiences for our clients. Our team of experts has extensive knowledge of the travel industry and a passion for delivering exceptional customer service. We take pride in our ability to craft customized itineraries that meet the needs of our clients and exceed their expectations.
We are currently seeking an experienced Social Media Marketing Specialist to join our team full-time in our downtown Vancouver office. As a key member of our marketing team, you will be responsible for developing and executing the organic social media strategy for our portfolio of brands, working closely with internal teams and external partners to plan and source content that elevates the brand and engages key audiences across our organic platforms.
About the Role
- Develop and execute the organic social media strategy for our portfolio of brands
- Manage the day-to-day planning and execution of our social media content across all channels
- Collaborate with internal teams and external partners to execute strategy in alignment with broader marketing and business objectives
- Create compelling and engaging content and captions, optimized for each channel
- Set and measure KPI's for each channel, re-evaluating at a regular cadence
- Leverage data and performance insights to optimize your strategy and set goals
- Ensure brand guidelines are consistently maintained, including content pillars, tone of voice, and aesthetic
- Collaborate with the Performance Marketing Manager on content for paid social channels
- Stay up-to-date with social media best practices, channel innovation, industry trends, and competitor content to identify new opportunities
About You
- Relevant educational background (marketing, communications) or equivalent professional experience in social media marketing (travel industry or agency experience a plus)
- 2-3 years of experience in a social media marketing role (we'd love to see a portfolio)
- Experience with social media management tools and platforms (i.e. Hootsuite) required
- A deep understanding of DTC marketing, ideally with travel, retail, or lifestyle products
- Strong knowledge of Instagram, Facebook, YouTube, LinkedIn, and Pinterest
- Strong understanding of social media analytics, KPIs, and reporting
- Experience with graphic design, video production, or multimedia content creation is a plus
- Strong writing and editing skills
- Strong organizational and project management skills
- An ability to work collaboratively and autonomously
Benefits
- An annual salary of $65,000
- Three weeks' vacation
- Comprehensive benefits package
- Employee Health and Wellness Program
- Travel Benefits, discounts, and opportunities to explore the world
About Our Culture
We value diversity and inclusivity and are committed to creating a workplace that reflects these principles. We believe that our diverse team is what sets us apart and allows us to provide exceptional customer service and create unique travel experiences for our clients.
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