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Senior Performance Creative Strategist

6 hours ago


Calgary, Canada inBeat Agency Full time

About the role

We’re a tight-knit team of creative and analytical thinkers, building performance-first creative systems and partnering with some of the world’s largest brands.

We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way

We’re looking for a Senior Creative Strategist to own creative, data analysis and performance outcomes across client accounts, with a strong bias toward great writing, analytics, measurement, and continuous improvement.

What You’ll Do

- Own creative strategy across multiple paid social accounts; from insight and hypothesis through execution and iteration.

- Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy.

- Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance.

- Build clear creative hypotheses, testing frameworks, and messaging systems; not one-off ideas.

- Write and guide performance copy that is structured, intentional, and measurable.

- Partner closely with design, editing, and media buying to ensure creative is built for testing, scale, and learning.

- Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots.

- Mentor junior creatives; sharpening their strategic thinking, analytical instincts, and execution quality.

- Present creative strategy and performance rationale to clients with clarity, logic, and confidence.

- Stay current on platform changes, creative formats, and performance trends that materially impact results.

What we’re looking for

- Exceptional writing ability, ideally in short-form, digital-first content.

- A performance mindset; you enjoy digging into data, spotting patterns, and turning insights into creative action.

- Deep understanding of consumer psychology, platform behavior, and how creative actually drives outcomes.

- Comfort forming hypotheses, reading results, and making fast, informed creative decisions.

- Genuine interest in mentoring others and raising the overall quality bar.

- Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.

Must haves

- Fluency in written and spoken English is required.

- Experience developing performance-driven creative for paid social or digital channels.

- Strong comfort interpreting performance data and using it to guide creative direction and iteration.

- Experience collaborating cross-functionally in fast-moving, data-creative-focused environments.

Nice to have

- A portfolio or examples that showcase creative thinking, copy, or performance work; helpful but not required.

- Experience working closely with media buyers or growth teams.

- Familiarity with structured testing frameworks and creative systems.

Why this role (benefits)

- Unlimited Time Off & Sick Days

- Flexible hours

- Fully remote (with the possibility to work from anywhere)

- Global pods (meet creatives from all around the world)

- High opportunity for growth

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