Practice Group Strategist

Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.

We are more than 36,000 people, in over 70 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world’s most complex challenges and deliver more impact together.

**Role description**:
The Market Strategist role acts as deputy to the Global Practice Group Director and is responsible for co-developing the global sales and market growth strategy for the Practice Group along with the Global Sales Director and Practice Group Director.

You will deliver the practice area strategy at the global level and will work closely with the regional marketing and commercial enablement (CE) teams across the Architecture + Urbanism division and greater Places GBA to deliver your market’s requirements at the regional and local levels.

You will be an integrated sales and marketing professional, conducting market and client research, and developing and delivering capture plans for top-tier client targets. You will work closely with the division Marketing Campaign Manager, commissioning Practice Group-targeted campaigns for top-of-funnel sales and demand generation with Practice Group Business Development teams.

You will be relied upon by leadership and the global client development and marketing communities to champion your Practice Group and provide insight into your market and customers. You will advise on how the division should shape and market its offering within the larger Arcadis organization to increase our opportunity to win work with like-minded clients in close collaboration with the Practice Group Directors.

You will provide top-line strategy and messaging for tier 1 clients/pursuits and “must win” opportunities for your practice area. You will help craft win themes, direct content, and provide guidance as needed. In specialty markets, you may take a more active role in proposal responses to ensure critical expertise is leveraged.

Market Strategists will consult with the Regional Commercial Enablement (CE) Leads and coordinators, driving best practice, to enable the team to deliver compelling, tailored-to-market, error-free documents, and presentations. As a Market Strategist, you will lead tier 1 and must win interview prep sessions in line with corporate sales program standards. In partnership with the Practice Group Director, you will be responsible for ensuring market strategy implementation and effectiveness. You will manage and report on practice area pipeline data, marketing program effectiveness, and associated KPIs, while making recommendations for changes as needed. You will champion practice group knowledge-sharing campaigns across the firm and for centralized data.

As a Market Strategist in a creative environment, you will actively seek feedback and be comfortable with a fast pace of change. You will be able to both influence strategy and move quickly into operational mode to execute plans while leveraging your problem-solving capability and business acumen to translate big ideas into tangible results.

The A&U Practice Group Strategists will report directly to the Director of Sales and have a dotted line to the respective Practice Group Director.

This role is a Global scope/location, the position can be filled in any location where Arcadis has a legal entity.

**Role accountabilities**:
Individual Accountabilities:

- Develops and delivers the global sales and market growth strategy for the respective practice group working with regional marketing and CE leads to deliver on your behalf locally.
- Conducts global market research including assessing market movements and tracking client/customer preferences - scope: major, multi-market client targets.
- Deploys sales and marketing techniques to deliver on objectives, including performing research analysis on markets, conducting competitor analysis, developing capture plans for tier 1 clients, and pursuing opportunities.
- Delivers relevant and insightful reports on practice group performance.
- Oversight of global practice group monthly reports, pipeline forecasting, and regional marketing performance for summary analysis, accuracy, and quality control.
- Attends tier 1 global and national industry events, seeks out speaker opportunities for practice visibility.
- Understands the partnership model and builds excellent relationships with senior stakeholders, serving as a connector between Practice Groups, Places, and other Arcadis GBAs
- Reports on marketing effectiveness, making recommendations on performance improvement.
- Supports CE team by ensuring top projects for practice are captured with appropriate assets.
- Works closely with the regional marketing and global brand and communications teams to deliver campaigns in line with growth plans and messaging.
- Market Strategist scope may vary across functional