Senior Digital Marketing Manager

Location: 6260 Highway 7, Vaughan Ontario

Posted date: June 02, 2025

Position Summary

Peter and Paul’s Hospitality Group is seeking a creative, performance-driven, and strategic Senior Digital Marketing Manager to lead our digital and social media efforts across all company brands. This role requires a strong grasp of digital platforms, marketing strategy, storytelling, and team collaboration. You’ll be at the forefront of our digital voice, increasing brand engagement, managing campaigns, and working with in-house and external teams to ensure cohesive brand messaging.

Key Responsibilities

- Develop and execute go-to-market strategies for all initiatives requested by the VP of Sales and Marketing
- Lead and oversee the social media strategy for all byPNP accounts
- Create and manage digital marketing strategies and ad spends across Google, Meta, and Facebook platforms
- Strategically grow follower count and engagement across all social media platforms

Content Creation & Management

- Serve as copywriter for all external communications, print materials, marketing assets, blogs, and newsletters
- Brainstorm and execute social media campaigns
- Design visually appealing social media grids and profiles
- Capture or source photos and content for social media use
- Edit photos and videos, create Instagram Stories, Reels, and TikToks
- Gather and create content for websites and supply to webmaster
- Work with graphic designer, webmaster, and PR/content manager to ensure brand consistency across touchpoints
- Provide clear direction to Engine 8 Media team on marketing deliverables
- Coordinate with Ecommerce providers and ensure brand alignment

Advertising & Analytics

- Oversee and manage all paid and organic ad strategies
- Create targeted audiences and boosted ads
- Analyze metrics and develop strategies to optimize performance
- Monitor online reviews, customer feedback, and engagement trends

External Relations & Brand Development

- Manage influencer relationships and external vendor/agency partnerships
- Assist with public/media relations including press releases
- Ensure brand presence is maintained across external websites like Wedding Wire, Event Source, etc.
- Lead future digital initiatives involving mobile apps, ecommerce, loyalty programs, customer engagement, and reviews

Tools & Support Provided

You will be supported by an in-house team consisting of:

- Graphic Designer (graphic assets, digital material setup)
- Webmaster (website and SEO support)
- Content Collector & Public Relations Manager (content sourcing, event coverage)

Requirements

- Minimum 3–5 years senior-level experience in Content Creation or Digital Marketing
- Minimum 3–5 years of digital media buying and strategy experience
- Degree or diploma in Marketing, Digital Media, or equivalent
- Deep understanding of Instagram, TikTok, Facebook, Twitter, LinkedIn, Google, Pinterest
- Proven ability to create engaging visual content, including Instagram Reels and TikTok videos
- Exceptional writing, editing, and communication skills
- Highly organized and capable of managing tight deadlines in a fast-paced environment
- Asset skills (not required): Photography/Videography, Adobe Illustrator, Adobe Photoshop

If you’re a digital marketing leader who thrives on creativity, innovation, and brand storytelling in the hospitality space, this is your opportunity to shape one of the GTA’s leading hospitality brands.

Apply & Upload Resume

Please complete the form below to upload your cover letter and resume.

Cover letter and resume should be combined as one file. Supported format are PDF or Word Document.

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