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Director of Strategy and Analytics
4 weeks ago
Overview: We are seeking an experienced and dynamic Director of Strategy & Analytics who combines deep data expertise, media knowledge, and strategic insights. In this role, you will collaborate across analytics and strategy teams to leverage data and insights that enhance client outcomes and foster impactful media strategies. Your primary responsibility is to lead strategic planning and data analytics initiatives, focusing on developing custom analytics that drive positive business KPIs and optimize media investments. Working closely with executive leadership and cross-functional teams, you will develop and implement strategies that fuel business growth and efficiency. This position requires expertise in Data Analysis and Visualization, Media Mix Modelling (MMM), strategic leadership, and strong communication skills.
Responsibilities:
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Collaborate with clients and internal teams to identify business needs and develop tailored analytic solutions.
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Create strategic and analytical recommendations to address specific client challenges and opportunities using proprietary tools.
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Craft compelling presentations that showcase data, analytics, and strategic insights.
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Develop standardized data visualization templates for clients and internal use.
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Build and implement MMM models and have hands-on experience in their development.
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Demonstrate strong knowledge of Media Planning and Buying, with a deep understanding of the digital media landscape.
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Work closely with client leads to manage client relationships and project deliverables.
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Support new business development through active participation in presentations and proposals.
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Train, oversee, and mentor junior team members.
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Cultivate respectful and trusting relationships with internal teams, clients, and vendor partners.
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Apply strong insights and storytelling abilities to translate data into actionable strategies.
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Stay current with industry trends and best practices in data analytics.
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Ensure that data strategies align with broader marketing goals.
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Identify and pursue growth and innovation opportunities in data and analytics.
Qualifications:
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Passionate about data, analytics, and media, with the ability to distill complex information into actionable insights.
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5+ years of experience in Marketing Analytics and MMM.
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Experience working with Retail and QSR accounts.
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Demonstrated curiosity, entrepreneurial mindset, and team-oriented approach.
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Exceptional organizational skills and attention to detail.
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Strong project management capabilities.
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Excellent presentation and communication skills.
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Experience in the Quebec market is an asset; bilingualism (English/French) is a bonus.
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Proficiency in Excel (pivot tables, vlookup, calculated fields, etc.) and PowerPoint.
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Post-secondary education in Marketing, Digital Media, or a related field.
What We Offer:
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A 100% remote role with monthly in-person team meetings and client visits as needed.
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Engagement with cutting-edge consumer analytics.
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The opportunity to influence impactful media strategies.
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Collaboration with a passionate, driven team.
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Competitive salary and benefits package.
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