Event Marketing Specialist

Role Description

This is a 20 month contract

Internal Grade: Grade 8

The Event Marketing Specialist will lead the planning and execution of all Marketing events that drive engagement and elevate brand presence. Working closely with the Manager, Marketing and cross‑functional teams, this role ensures every event is strategically designed, creatively developed, and delivered with excellence to support Dealer and Employee satisfaction. Responsibilities also include managing promotional product orders and inventory, overseeing the ongoing purchasing requirements of the Marketing Department, and acting as the primary support for all Dealer Communications and Events.

Key Responsibilities

- Lead the Request for Proposal process, including coordination of all logistical aspects of the meeting that contribute to increased Dealer Satisfaction.

- Develop and refine presentations, templates, and internal guides for Executives, Dealers, and Employees, ensuring alignment with corporate design standards and consistent brand application.

- Work with Brand teams to plan and execute joint events, aligning on objectives, messaging, and standards for a smooth experience.

- Manage all corporate event Sponsorships, including maintaining relationships with key partners to ensure successful collaboration and brand alignment.

- Manage all aspects of promotional merchandise, including planning, forecasting, field communications, and inventory control, to ensure smooth execution and alignment with brand objectives.

- Oversee the Marketing department’s Purchasing, Invoicing and Reconciliation process and ensure it follows Corporate Purchasing guidelines.

- Manage vendor relationships and ensure timely delivery of event materials.

Required Qualifications

Formal Education

- University degree required (Marketing or Corporate Communication)

Experience

- 2 to 5 years Event Marketing experience

- Strong background in planning corporate events, meeting planning, trade‑show management, and overall event coordination

Competencies

- Fluently bilingual in French and English, written and spoken

- Must be able to work in a fast‑paced environment

- Exceptional Project Management skills

- Experience with online applications and HTML creation is an asset

- Experience with Adobe Suite, including InDesign and Photoshop

- Ability to lead a cross‑functional team

- Attention to detail

- Experience with Salesforce Marketing Cloud is an asset

Work flexibility

- Hybrid position

- Availability for occasional travel, as per business requirements

Salary range is dependent on factors such as industry‑based experience, skills, training, credentials, and other qualifications. The salary range for this role is $80,000 - $100,000; actual pay may vary based on experience, education, and internal compensation practices.

This posting represents an existing vacancy that we are actively seeking to fill.

Volkswagen Financial Services is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability or any other characteristic protected by federal or local laws. Volkswagen Financial Services is committed to accommodating applicants and employees with disabilities. If you require accommodation during the recruitment and selection process, please advise in advance.

Only shortlisted candidates will be contacted.

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In case of further inquiry please provide the Job‑ID as reference number.

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