Customer Journey Marketing Automation Specialist

Customer Journey Marketing Automation Specialist

This is an exciting opportunity to join the Manulife Wealth & Asset Management Marketing team as an Adobe Customer Journey Marketing Automation Specialist. In this role, you will play a key part in shaping, developing, and optimising customer journeys and campaigns through Adobe Journey Optimizer, driving digital transformation and elevating marketing automation across the organisation. You will collaborate closely with cross‑functional teams, including Marketing, IT, Data, and Digital Experience, to deliver impactful, compliant campaigns and workflows that make a real difference. This position offers the chance to master cutting‑edge marketing technology, accelerate your professional growth, and contribute meaningfully to our mission of redefining financial services through innovation and a customer‑centric approach.

Position Responsibilities

- Work with internal customers and business stakeholders to gather requirements, map multi‑channel customer journeys, and provide recommendations as a product SME on campaign and workflow set‑up.
- Partner with automation‑focused team members to design journey workflows, ensuring proper tracking, targeting, and messaging for omnichannel interactions.
- Participate in the analysis and advancement of Adobe Journey Optimizer, contributing to its integration with Adobe Experience Platform (AEP), Real Time Customer Data Platform, Adobe Target, and Launch.
- Manage marketing automation efforts and processes, proactively researching and implementing best practices, strategies, and industry standards.
- Support training and enablement to democratise email creation and deployment for business partners.
- Collaborate globally on the implementation of new marketing technology and processes.
- Ensure campaigns comply with all relevant privacy and security regulations and standards.

Required Qualifications

- Bachelor’s/University degree.
- Experience with campaign and automated workflow development (e.g. Salesforce Marketing Cloud, Adobe Journey Optimizer, Marketo).
- Working knowledge of Adobe Experience Cloud (Adobe Analytics, Audience Manager, IO, Experience Manager, Target) and/or Experience Platform (Journey Analytics, RTCDP, Offer Decisioning) preferred.
- Excellent attention to detail, verbal/written/organisational/analytical/interpersonal skills; proactive communication is essential.
- Ability to quickly master new technologies and adapt to evolving business needs.

Preferred Qualifications

- Experience with HTML and CSS is a plus.
- Experience with global teams and implementing new marketing technology and processes.
- Passion for digital strategy, transformation, and marketing automation.
- Strong collaboration, problem‑solving, and troubleshooting skills.
- Ability to work quickly and independently under short deadlines, managing tasks from start to finish.
- Experience supporting training and enablement initiatives.

When you join our team:

- We’ll empower you to learn and grow the career you want.
- We’ll recognise and support you in a flexible environment where well‑being and inclusion are more than just words.
- As part of our global team, we’ll support you in shaping the future you want to see.

マニュライフとジョン・ハンコックについて

マニュライフ・ファイナンシャル・コーポレーションは「あなたの未来に、わかりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、 https://www.manulife.co.jp/ をご覧ください。

マニュライフは機会均等を是とする雇用主です

マニュライフ／ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。

雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ／ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、 recruitment@manulife.com までご連絡をお願いします。

Referenced Salary Location

Toronto, Ontario

Working Arrangement

ハイブリッド勤務

Salary range is expected to be between

$61,350.00 CAD - $102,250.00 CAD

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.

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