Program Marketing Specialist

21 hours ago

Toronto, Canada Axonify Full time

Reporting to the Senior Industry Marketing Programs Manager, the Program Marketing Specialist is an integral member of the Demand Generation team supporting new logo acquisition, customer upsell, retention and expansion. The Program Marketing Specialist plays an important role in the flawless execution of integrated campaigns to engage prospects and create meaningful touch points throughout the buyer’s journey. This role keeps campaign deliverables organized, on track and aligned with stakeholders.

**The impact you'll have**:

- Create briefs and debriefs, ensuring all contributors are provided with the information they need to launch and optimize campaigns
- Identify segments and channels for the promotion of webinars, speaking engagements and other events
- Create UTMs (Urchin Tracking Module) to ensure all campaigns are tracked appropriately and accurately
- Act as a key point of contact for third-party vendors, ensuring deadlines, material submissions, and key updates are met
- Leverage a variety of tools in the marketing technology stack (i.e. Marketo, Sendoso, 6Sense, etc.) to understand lead journeys and create meaningful touch points that drive action
- Evaluate campaign performance and share insights with team members to improve conversion rates
- Collaborate with internal stakeholders, such as BDR (Business Development Representatives) and sales teams, to deliver campaign updates and support content requests as needed, such as outreach snippets
- Partner with cross-functional teams including Customer Marketing, Community, Industry Program Managers and others to identify cross-collaboration opportunities
- Recommend customer stories and testimonial usage to support campaign initiatives across the marketing team
- Ensure the most relevant campaign activity is reflected in Asana and the marketing events calendar
- Support budget management by submitting POs (purchase orders) for approval and update the spend tracker

**What you'll bring**:

- Bachelor's degree in Marketing, Communications, or a related field
- Recent graduate with a strong interest in B2B (Business-to-Business) marketing
- Excellent interpersonal and communication skills, with the ability to build strong relationships
- Exceptional writing skills, with the ability to create compelling and engaging content
- Strong project management and organizational skills, with the ability to prioritize and manage multiple initiatives simultaneously
- Familiarity with CRM (customer relationship management) software (e.g., Salesforce) and marketing automation tools (e.g., Marketo) is a plus
- Analytical mindset with the ability to track, measure, and analyze the impact of customer advocacy initiatives

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