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Content + Social Media Specialist

1 month ago

Saanich, Canada Smart, Savvy + Associates (Recruitment Agency) Full time

Are you a social media and content specialist who brings corporate brands to life through carefully crafted online channels, key relationships and creative assets?

🏢 Outdoor Living Today

💰️ $65,000 - $70,000, plus extended health benefits and 3 weeks of vacation, and more.

📍 Remote (Open to candidates across British Columbia (BC). Bonus points if you're based in or near Penticton.)

About Outdoor Living Today

Outdoor Living Today specializes in crafting premium Western Red Cedar kits for sheds, garden beds, gazebos, playhouses and pergolas that seamlessly blend functionality, durability, attractiveness and affordability for their customers. Their manufacturing, based in Canada, follows strict sustainability and ethical business practices, using high-quality Canadian lumber to ensure excellence in every project.

In this job, you will...

- Create and execute thought leadership and email content, social media strategies that align with OLT’s brand and communications objectives.
- Assist with managing creative vendors (photographers, designers, videographers, etc.) and providing clear briefs and direction on all projects that align with and enhance the brand.
- Develop and manage the content calendar for all channels, collaborating with various internal stakeholders to ensure relevant and timely information sharing.
- Create original content ideas in collaboration with marketing, sales and design teams, leveraging your insights on what resonates with audiences.
- Craft compelling email content and build email programs that meet marketing, e-commerce and customer experience communication needs.
- Collaborate with the Digital and e-Commerce Leader on e-commerce emails and CX communications, social ads and SEO plans.
- Ensure consistency across all content communications and channels.
- Set relevant metrics and manage monthly and annual reporting, analytics, recommendations across all organic channels, web and email programs.
- Monitor the company’s online reputation and encourage a positive online community by responding in a timely fashion to all inbound messages and collaborating with various internal departments on responses as required.
- Report on, benchmark and create data-driven insights and recommendations based on your work.

You have...

- 1 – 4 years of experience working in a strategic content and social media position.
- A marketing, communications or business diploma, degree, certification or in-depth experience.
- Direct experience with social media, email and content planning and delivery, which includes compelling strategy creation and execution, reporting, project management and budget management.
- Some experience or familiarity with SEO and how content plays a role.
- Passion and understanding of social media marketing and strategic content creation.
- Outstanding copywriting and editing skills.
- Great working knowledge of major social media channels including Facebook, Instagram, LinkedIn, TikTok and X.
- A strong appreciation for brand and aesthetics and a good eye for design.

About Smart, Savvy + Associates

Smart, Savvy + Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing, communications and creative professionals they need, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of what it takes to find and hire best-in-class talent.