Lead Marketing Analyst TFT

3 weeks ago


Burnaby, British Columbia, Canada Avature Full time
Role ID: 208190

Worker Type: Temporary Employee

Studio/Department: Marketing

Flexible Work Arrangement: Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, comprehensive fan intelligence, plus internal technology and business solutions. We are horizontal connectors empowering teams across the Experiences organization with the strategic prioritization, investments, resources, data, insights, and technology required to accelerate business outcomes in service of our goals.

The EA Marketing Analytics team is looking for an analytics professional to take on the role of TFT Lead Marketing Analyst in Vancouver, British Columbia, Canada, reporting to the Director for Marketing Analytics. We are looking for someone who can take our analytics to a new level by digging into diverse data sets relating to our marketing campaigns, applying advanced data analytics techniques, extracting insights, creating data visualizations and communicating recommendations to our marketing partners in ways that create clarity, guide action, and bring impact. If you can combine this with a pioneering spirit, commitment to team success, and an interest for the video game industry, this might just be the right job for you.

This is a Temporary Full-Time role with an initial term of 12 months.

Responsibilities:

- Lead conversations with senior leaders, provide structured thinking and analytical recommendations with the right level of details.
- Work with marketing partners to understand their needs and deliver data analysis to support decision-making that leads to improved marketing performance, becoming a trusted advisor.
- Find opportunities to make business impact, and achieve strategic change within the business.
- Provide advice to other analysts to help them improve analyses and provide feedback.
- Approach analyses and design a plan before digging into data.
- Select, process, and explore data from an array of internal and third-party data sources to find the signal in the noise.
- Create presentations with crisp data visualizations to tell compelling data stories to partners and influence the business.
- Collaborate across a global network of colleagues, with teamwork as a priority.
- Manage projects involving complex data collection, analysis and application.
- Work with the Director and other analysts on the team to create a team culture with efficient cross-franchise insights sharing.

Qualifications:

- Bachelor's degree in STEM (Science, Technology, Engineering, and Math) field or economics; Advanced degrees preferred.
- 5+ years relevant hands-on analytical experience, with the ability to manage the analytical process and translate findings from the data into recommendations for our partners. Advantage for previous marketing analytics experience.
- Experience with stakeholder management, especially with senior leadership.
- Knowledge of and practical experience with statistics, probability, and hypothesis testing, with knowledge of experimental design and execution.
- SQL skills including experience querying complex datasets from a variety of multiple sources.
- Proficiency in R statistical programming (or equivalent) to explore diverse data sets and create descriptive and predictive models using methods like correlation analysis, regression modeling, cluster analysis.
- Visualization, dashboarding (Looker), and BI skills are an advantage.
- Previous analytics experience related to customer retention.

Compensation and Benefits:

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

Pay Ranges:

- $107,600 - $147,100 CAD

In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, and after 3 months of service - extended health/dental/vision coverage and basic life insurance.

About Electronic Arts:

We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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