Senior Product Marketing Manager

3 weeks ago

Québec, Quebec, Canada Tbwa ChiatDay Inc Full time
Hi there Thanks for stopping by

The Product Marketing team at Lightspeed is seeking a results-oriented Sr. Product Marketing Manager to accelerate growth of the Retail product line in North America. Reporting to the Global PMM Lead for Retail, this position will determine the go-to-market strategy for retail verticals in the US and Canada; establish impactful positioning and messaging; conduct market analysis; gather customer feedback; and build and execute programs that support business goals. Additionally, you will act as the voice of the customer for the NOAM region and ensure customer needs are addressed at each marketing touchpoint.

At Lightspeed, as a Sr. Product Marketing Manager, you will build influential relationships throughout the organization. You will interact with diverse stakeholders such as product, marketing, sales, customer service, partnerships and others in order to help accelerate the launch and lifecycle management of our retail products.

What you'll be responsible for:

- Becoming an expert in the retail industry and understanding the technology landscape that helps retailers be successful
- Owning the market research roadmap and gleaning nuanced market insights that will help inform our product and marketing roadmaps, and hone our messaging
- Maintaining a deep understanding of our customers and validating user personas to translate insights into strategies that help support and drive our organizational OKRs
- Developing the go-to-market strategy for Lightspeed Retail in North America and driving the planning and execution of GTM programs, with ownership of the results of these initiatives
- Being the go-to person for messaging around our products and value proposition
- Product partnership - collaborate on launching new products and features, and surface insights from customers and sales teams that help inform future product development
- Sales and partner enablement – collaborate with sales and partner teams to develop materials that enable teams to sell and deliver new offerings
- Developing collaborative relationships with various cross-functional teams, including Marketing, Product Managers and leadership, Sales leadership, Customer Support, and production teams of creatives and automation specialists
- Developing a roadmap of marketing initiatives that spans the customer lifecycle, from initial launch through product adoption, onboarding and retention
- Work closely with Content, Design, Marketing Automation, and Product teams to develop creative and compelling content that resonates with our customers

What you need to bring to the team:

- 5+ years experience working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
- Previous background in SaaS marketing, preferably with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences
- Experience working with product and engineering teams
- Excellent project management skills to lead and influence multiple cross-functional stakeholders to meet project objectives and deadlines
- Ability to build, maintain, and manage close working relationships across a variety of departments and levels
- Strong quantitative analytical ability and excellent written and oral communication skills
- Genuine interest in and curiosity in helping SMBs succeed

Even better if you have, but not necessary:

- MBA or Product Marketing Alliance certification
- Experience in the retail industry in any capacity is a strong asset

What's in it for you?

- Ability to do your job in a truly flexible environment;
- Genuine career opportunities in a company that's creating new jobs every day;
- Work in a team big enough for growth but lean enough to make a real impact.

… and enjoy a range of benefits that'll keep you happy, healthy, and (not) hungry:

- Lightspeed RSU program (we are all owners)
- Unlimited paid time off policy
- Immediate access to health insurance
- Health and wellness benefits
- Paid leave assistance for new parents
- Linkedin learning license
- 1 paid volunteer day annually

Who we are:
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

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