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Senior Marketing Strategy Advisor 2025-02-26

1 month ago

Québec, Quebec, Canada iA Financial Group Full time
SUMMARY OF RESPONSIBILITIES

We are seeking a Senior Marketing Strategy Advisor to develop and implement business, marketing, distribution, product positioning, and thought leadership strategies for our Group Insurance and Savings Solutions division.

KEY RESPONSIBILITIES
  • Develop and implement business, marketing, distribution, product positioning, and thought leadership strategies.
  • Take leadership on strategic projects and specific mandates.
  • Plan and coordinate marketing initiatives and establish performance measurement tools.
  • Analyze competition and data to identify trends, challenges, or opportunities, and make recommendations for the commercialization and development of group insurance and savings products.
  • Define customer journeys and the value proposition for products and services.
  • Lead multi-faceted projects, from planning to delivery, including information gathering, execution, coordination, and approval management, while respecting timelines, budgets, and organizational quality standards.
  • Provide daily support to the sales force across Canada to drive business development.
  • Act as a consultant for teams, senior management, and various departments requiring expertise in business and marketing strategies.
  • Work closely with product managers to define the vision for offerings and the roadmap for projects under your responsibility.
REQUIREMENTS
  • Bachelor's degree in Marketing (Master's in Marketing is an asset).
  • 8 years of relevant experience in a similar role.
  • Excellent level of French and English (intermediate/advanced level), both spoken and written.
  • Knowledge of financial products and/or group insurance and savings products.
  • A global vision enabling you to develop complex strategies and align them with all stakeholders.
  • Strong ability to develop and implement marketing strategies.
  • Skills in creating engaging presentations to support strategic recommendations.
  • Leadership, analytical and synthesis skills, sharp business sense, teamwork, ability to manage tight deadlines, and creativity.
  • Extensive experience in market monitoring and data analysis.
About Us

iA Financial Group is a company that invests in its employees and has earned the trust of over five million clients and 50,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $235 billion in assets, we're a key player in the financial services industry in Canada and the United States. Our commitment to diversity and inclusion makes us an inclusive workplace for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.