Lead Product Designer

Two Circles grows audiences and revenues for the world’s leading sports and entertainment.We our help clients know fans best. From 14 international offices (Amsterdam, Bern, Cologne, Kansas City, London, Los Angeles, Melbourne, Miami, New York, Paris, Riga, Stockholm, Hyderabad and Vancouver), Two Circles manages billions of fan data interactions on behalf of over 950 clients around the globe, with more insight into fan behavior and desire than any other organization. Two Circles works with organizations across the world of sport and entertainment, including the NFL, Premier League, Wimbledon, World Rugby, EA SPORTS and UEFA.

Help shape the future of how the world’s leading rights-holders know fans best.

We’re looking for a Lead Product Designer to define and elevate the user experience of Audience Intelligence — the data platform that helps our clients know fans best. By connecting data from multiple systems into a single fan identity, Audience Intelligence enables rights-holders to segment their audiences, uncover insights, and drive meaningful action across marketing, activation, and commercial functions.

This is a pivotal role in our global product organisation. You’ll be responsible for raising the quality, usability, and coherence of a rapidly expanding suite of data tools that sit at the centre of how our clients understand, grow, engage, and monetise their fanbases. Your work will directly help clients realise value faster — including smoother onboarding, clearer workflows, and shorter time-to-value on their most important use cases — ultimately improving adoption and retention across the platform.

As a Lead Product Designer, you’ll drive design across multiple product squads, partnering closely with Product and Engineering leadership. You’ll define and deliver the experience for some of our most complex, data-heavy workflows — spanning data management, segmentation, reporting, and campaign orchestration — all essential to helping clients personalise fan journeys and unlock measurable commercial impact.

You’ll work across regions (North America and EMEA to start, with India to follow), bringing clarity to complex problems, aligning disparate systems into a cohesive experience, and building design foundations that scale. This role is for a designer who thrives in ambiguity, brings structure to complexity, and cares deeply about crafting elegant, powerful tools for expert users working with sophisticated datasets.

WHAT YOU’LL BE DOING

- Shape the end-to-end design vision for core workflows and foundational systems

- Ensure product experiences are intuitive, elegant, and cohesive across the platform

- Partner with Product and Engineering leads to inform strategy, roadmap decisions, and trade-offs

- Enhance our design system, helping drive interaction and visual consistency across our products

- Streamline user experience across disparate systems – making it easy to users to execute their most important jobs to be done

Design Execution & Craft

- Translate complex data, workflows, and system logic into simple, frictionless interfaces

- Own interaction design, flows, and micro-interactions with a high level of polish

- Raise the bar on visual design, clarity, hierarchy, and overall craft

- Drive improvements to the design system, contributing new patterns and components

- Solve complex system design challenges (modularity, scalability, information architecture)

Research & Problem Solving

- Develop deep understanding of user needs, behaviours, and motivations through regular research

- Identify new problem spaces and opportunities across the platform

- Partner with PMs, engineers, and data teams to validate concepts and prioiritise work

- Use evidence to reframe problems and influence product direction

Prototyping & Testing

- Build prototypes across fidelity levels to explore and validate ideas

- Test concepts with users and iterate rapidly

- Work with engineering to assess feasibility and constraints

- Work with PMs to define requirements and user journeys

- Collaborate with engineering early to ensure smooth implementation

- Create clear documentation and support delivery teams throughout build

- Align patterns and experiences across squads to eliminate fragmentation

DesignOps & Ways of Working

- Improve how design plans, communicates, and collaborates across the wider product team

- Introduce rituals and documentation that raise quality and efficiency

- Contribute to building a more mature, scalable design practice

- Led the redesign of the segmentation experience – improving clarity, usability, and performance –while laying foundations for a more AI-native approach (e.g., natural language querying, guided creation).

- Delivered a cohesive, modernised UX across the Audience Intelligence product in North America, uniting several disparate building blocks into a more intuitive experience.

- Evolved the design system to support greater modularity, maintainability, and speed of development.

- Partnered with PM and Engineering leaders to define the UX strategy across the Audience Intelligence suite, prioritising our 2026 “Strategic Bets”

- Improved design handover quality and consistency across product squads.

- Shipped a meaningful series of UX improvements that drove measurable gains in client adoption, satisfaction, and time-to-value.

REQUIREMENTS

- 5–8+ years of product design experience in B2B or data/workflow-heavy products

- Ability to simplify complex systems with strong IA and interaction design fundamentals

- Strong visual design craft and attention to detail

- Experience building or contributing to design systems

- Comfortable collaborating with engineering, PMs, and data teams

- Excellent communication and stakeholder influence skills

- Able to operate autonomously and lead design across multiple squads

- Bonus points if you have…

- Familiarity with segmentation, activation, pipeline management, or data governance UX

- Experience working in multi-region, multi-timezone product teams

- Prior involvement in shaping design systems or DesignOps

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