Marketing Strategist, Mauril and Info-News/Regions Portfolio

Reporting to the Senior Manager, Marketing Strategy, for the News, Audio, Regions and Mauril portfolio, you will be a key member of the Marketing and & Communicationsdivision.* Recommend, develop, and co-ordinate innovative marketing and creative strategies for the language-learning platform, with the goal of acquiring new audiences for Radio-Canada.* Work closely with colleagues to align marketing planning (internal media, external investments, social media, newsletters, etc.) and key messaging, ensuring consistency and optimization of campaigns.* Ensure that strategies and projects are high-performing, aligned with corporate and Marketing & Communications objectives, and grounded in the user journey of our digital audiences.* Prepare clear, strategic marketing and media briefs, and help draft creative briefs, ensuring that all stakeholders have a thorough understanding of the content.* Oversee all follow-ups for your assigned projects.* Collaborate with various departments to deliver strategic, creative, and high-performing marketing initiatives that support our go-to-market objectives.* Work with the media planning team to review and strengthen external media plan proposals, ensuring alignment with objectives and user journeys.* Analyze market data and campaign performance, adjust actions based on results, and recommend and implement tactical and/or creative modifications to improve outcomes.* Produce or co-ordinate the production of required marketing materials.* Advise and work with marketing and creative management in determining the human, financial, and technical resources needed for projects.* Stay informed about new trends in digital marketing, emerging technologies, and consumer behaviours in the media landscape.* Advise and support your leadership team and other CBC/Radio-Canada departments in developing strategic directions for your portfolio.Collaborate on creative work with the Senior Creative Manager*,* the creative team assigned to Mauril, and other CBC/Radio-Canada departments involved in product development.Recommend, develop, and co-ordinate high-impact 360° marketing strategies and campaigns for projects within the News/Regionsportfolio, overseeing all development phases from planning to co-ordination and analysis.* Bachelor’s degree in marketing, communications, or a related field. Equivalent experience demonstrating a strong understanding of marketing and creative strategies will also be considered* Five (5) years’ relevant experience in similar roles, involving marketing and creative strategy* Keen interest in digital media and emerging technologies* Demonstrated ability to plan, organize and prioritize projectsabilities in projects* Strong knowledge of marketing and creative development* Proven strategic thinking and advisory experience* Ability to communicate and work effectively and harmoniously with all levels of staff and management* Innovation and creativity; ability to develop new approaches to content development, as well as promotional strategies and tactics* Excellent organizational skills and attention to detail* Excellent judgment, initiative and independence* Strong ability to prioritize tasks, manage multiple projects simultaneously, and demonstrate effective time management* Excellent communication skills in spoken and written French* Intermediate oral, writing and reading proficiency in English* Experience with Google Workspace tools (Docs, Sheets, Slides)* A mandatory Criminal record check.* Other background checks may be conducted based on the operational requirements of the position.
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