Marketing Strategist, News, Audio and Regions portfolio

Marketing Strategist, News, Audio and Regions portfolio (French Services) Position Title: Marketing Strategist, News, Audio and Regions portfolio (French Services) Employment Type: Contractee Long-Term (Durée déterminée) Language Requirement: French (Reading - C - Advanced, Speaking - C - Advanced, Writing - C - Advanced) Location: 1000, Rue Papineau, Montreal, Quebec, H2K 0C2 Number of Openings: 1 Work Schedule: Full time Your role Reporting to the Marketing Senior Manager for the Info, Audio, Regions and Mauril portfolio, you will work within the Marketing and Communications department. As Marketing Strategist, your role will be to recommend, develop and coordinate 360° multichannel marketing strategies for assigned projects and campaigns, enhancing awareness and engagement toward our brands, platforms and content while building audience loyalty throughout the Radio‑Canada ecosystem. Responsibilities Recommend, develop and coordinate 360 marketing strategies and high‑impact offensives for assigned projects by leveraging brands, products and content from the News, Audio, Regions portfolio. Ensure that strategies and projects are aligned with Marketing & Communications objectives. Recommend, develop, plan and implement all the development stages for assigned 360 multichannel initiatives, projects and campaigns, from planning to execution and analysis. Draft clear strategic marketing briefs, ensuring they are properly understood by all parties. Do follow‑ups on all projects. Work with various departments to deliver effective, creative projects and strategies that achieve marketing objectives. Work with media team to review and improve outside media proposals, ensuring alignment with objectives and user journeys. Develop effective promo strategies on the Corporation’s platforms and design impactful strategies to achieve target audience objectives. Produce or commission marketing material required for digital channels (including social media). Advise management to determine necessary human, financial, and technical resources. Analyze market data and campaign performance, adjust actions in line with results to achieve objectives and make data‑driven decisions. Advise and support division and program teams in developing the portfolio’s strategic orientations. Qualifications Bachelor’s degree in marketing, communications or a related field. Five (5) years’ relevant experience in a similar or related position. Skills Proven skills in project planning, organization, and prioritization. Strong knowledge of marketing (strategic briefs, media briefs, analysis of media plan, compliance with objectives, etc.). Demonstrated strategic thinking and solid advisory experience. Ability to communicate and collaborate effectively with staff and management at all levels. Strong interest in digital media and new technologies. Innovation and creativity; ability to develop new approaches to content creation, promotional strategies, and tactics. Excellent organizational skills and attention to detail. Excellent judgment, initiative, and autonomy. Strong ability to prioritize tasks, manage multiple files simultaneously, and handle time management; ability to lead several projects at once. Excellent communication skills in French. Experience with Google tools (Docs, Sheets, Slides) is an asset. Knowledge of Radio‑Canada’s radio, audio, and news programming is an asset. Additional Information This is a 12‑month contract position. Candidates may be subject to skills and knowledge testing. Only candidates selected for an interview will be contacted. Background checks include a mandatory criminal record check; additional checks may be conducted as required by the position. As part of our commitment to diversity and inclusion, CBC/Radio‑Canada values equal opportunity and fosters an inclusive workplace. #J-18808-Ljbffr