Regional Marketing Specialist, NAM

4 weeks ago

Saanich, Canada Seequent Limited Full time
At Seequent, we help organisations to understand the underground, giving the confidence to make better decisions faster.

We build world-leading technology that is at the forefront of Earth sciences, transforming the way our customers work. Every day we help them develop critical mineral resources more sustainably, design and build better infrastructure, source renewable energy, and reduce their impact on the environment.

We operate in 145+ countries while proudly maintaining headquarters in New Zealand.

The Role

Reporting to Regional Marketing Manager, NAM, we are seeking an energetic and collaborative Regional Marketing Specialist with a passion for building community and delivering results. The Regional Marketing Specialist will be responsible for developing and executing marketing strategies to drive brand awareness and lead generation in the North American market. This role requires a deep understanding of the target market, event management, marketing campaign execution, strong analytical skills, and the ability to work collaboratively with cross-functional teams.

In this role, you will have the opportunity to:

1. Leverage digital marketing campaigns to drive organic and paid leads and evaluate effectiveness and costs as they relate to the region.
2. Achieve expertise in Salesforce CRM and Marketo systems for targeting audiences and streamlining responses.
3. Deliver on MQL and Pipeline targets to drive revenue.
4. Execute marketing activities in North America (Canada, USA, Mexico).
5. Demonstrate return on investment (ROI) that shows insight and learning that leads to more effective campaigns.
6. Manage customer-facing events like tradeshows, online workshops, lunch and learns sessions, etc.
7. Manage contractors who aid the region in execution of events and campaigns.
8. Manage the ordering, inventory, and storage of equipment that is used for numerous different trade shows.
9. Align with brand management and corporate strategy to extend the Seequent identity within the region.
10. Build on global segment messaging, tailoring marketing content and activities to regional needs.
11. Meet regularly with global Customer Experience teams and other regional teams to establish collaboration.
12. Provide enthusiastic encouragement to inspire momentum within the NAM business unit.

To be successful in this role, you should have:

1. Bachelor's degree in marketing, Business, or a related field.
2. 3-5 years of experience in a marketing role, preferably within the technology or software industry.
3. Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, and email marketing.
4. Experience with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, HubSpot, Mailchimp).
5. Understanding of basic graphic principles and familiarity with Canva or the Adobe Suite.
6. Excellent communication (both written and verbal) and interpersonal skills.
7. Demonstrated success in event management and strategy.
8. Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word) and marketing automation platforms.
9. Ability to analyze data and derive actionable insights.
10. Strong project management skills and attention to detail.
11. French and Spanish fluency are considered assets.

Additional Information

Office-based working environment, work from our Vancouver, Canada office three or more days per week.

Posting Close Date: 05/03/2025

#LI-TS1

Our Commitment to Equity, Diversity, and Inclusion

At Seequent, we champion the uniqueness of each individual. Our commitment to inclusiveness, equity, and accessibility is fundamental to who we are. If you require accommodation during our recruitment process, please let our Talent Acquisition team know. We are here to ensure a fair opportunity for all.

Research underscores that some individuals, especially women and underrepresented groups, may hesitate to apply for roles if they don't meet every requirement. Please don't count yourself out if you don't tick every box. We are committed to hiring a diverse team and encourage individuals of all backgrounds and abilities to apply. Thank you for considering us as your potential employer; we're excited to see what you can bring to our team

Benefits of being a Seequenteer and why you'll love being on our team.

We aspire to be pioneers of positive change in the way organisations work with the underground. We work collaboratively, stay curious, make change happen and have a global impact. We bring our authentic selves to work and are enthusiastic about what we do. Plus, you can expect great benefits; these benefits are unique to each location Seequent resides in. Please ask your Talent Acquisition Specialist.

If this posting gets you excited about joining Seequent please apply now

How to apply

If this sounds like the role for you, apply today with a covering letter and CV.

#J-18808-Ljbffr

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