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Social Media Strategist

4 weeks ago

Halifax, Nova Scotia, Canada resulta Full time
About Us

We are part of a global affiliate marketing team, dedicated to driving traffic and generating leads for our clients.

Your New Role

As a Social Media Strategist, you will support the omni marketing strategy by defining, documenting, and executing full-scope digital marketing best practices for websites within your assigned portfolio.

Key Responsibilities
  • Social Media Management: Run our public channels and bring our brand to life on social media.
  • Content Creation and Optimization: Manage and optimize both organic and paid social media campaigns for better performance.
  • Social Video Creation: Create, edit, and produce social-first videos taking an editorial approach to finding repeatable content formats that highlight customers, partners, technology, and trends.
  • Audience Engagement: Assist and provide direction to teammates on how to engage with our audience and boost engagement through communicating with our users.
  • Reporting and Analytics: Set up analytics to monitor, analyze, interpret, and provide detailed reports with insights and recommendations on campaign performance.
  • Cross-Functional Collaboration: Work cross-functionally with multiple brands and teams to ensure cohesive strategies and initiatives.
  • Strategy and Ideation: Assist the Brand Marketing Manager in the development of a comprehensive omni marketing strategy and brand ideation.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 2-3 years of experience in brand marketing or a similar role.
  • Experience with managing socials including Instagram, Facebook, Twitter, YouTube, LinkedIn, TikTok, Twitch, Discord, and other major social platforms.
  • Experience with creating and managing email marketing campaigns, including newsletters.
  • Proficiency in data analysis and ROI measurement.
  • Strong leadership and collaboration skills.
  • Excellent organizational and communication skills.
  • Ability to manage multiple projects simultaneously.
What We Offer
  • Top-of-the-line equipment to thrive in your role.
  • Full medical benefits from day 1 for you and your family– including 100% employer-paid coverage for top-tier Health and Dental Benefits.
  • Generous maternity leave top-up program.
  • Group RSP with employer contributions.
  • Start at 3 weeks annual vacation time, with extra vacation time accrued annually and more time off gifted at milestone workaversary.
  • Enhanced flexible work hours, flexible sick days, and an annual fitness allowance.
  • Hybrid working model – join us in office a few days a week.
  • Eligible employees can work internationally for up to four weeks per year.
About Our Company Culture

We thrive on embracing change, challenges, and problem-solving. Our supportive community of managers and coworkers encourages you to embrace your authentic self while working toward common goals as a cohesive team.

We prioritize continuous learning and personal growth, enabling our people to realize their full potential and maintain a competitive edge.