Digital Media Specialist

4 weeks ago


Halifax, Nova Scotia, Canada Arrivals + Departures Full time
We are committed to building an environment where everyone feels included, valued, and heard. Diversity and inclusion are an important part of our everyday work, and it is our belief that they enable us to reach our goal of seeing the world differently. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communications and/or people with intersectional identities. Arrivals + Departures (A+D) is a national and proudly independent full-service creative and media agency, employing 80+ people with offices in Toronto and Halifax. As a Digital Media Specialist on our growing Media team, you will be highly technical + savvy across all digital platforms and technologies with core competencies in Meta and the Google suite of properties. You'll be responsible for planning and optimizing digital campaigns to ensure our campaigns meet client objectives. As part of our Media team, you will work with media client leads, data analytics, digital execution, and account teams across our agency. With data being at the root of everything we do in Media, you must be able to analyze complex data sets from various sources, and develop one comprehensive story about campaign performance and results.

Create, optimize, and manage successful digital campaigns. Proficient in Google with experience across various social and digital programmatic platforms an asset
Determine the best digital media solutions for each client's specific business challenges through ongoing investigation of new and emerging technology and digital offerings
Utilize strategic thinking to enhance in-platform performance
Ensure effective reporting and communication of all technical elements in digital plans/strategies to clients, maintaining a proactive approach with solutions and plans.
Optimize social platforms & tools for efficient campaign delivery and workflow improvement
Support in the development of analytics reports for key partners and provide optimization recommendations in partnership with data analytics team
Client Service team, Media team and Creative teams for alignment, including mentoring junior staff
Continuously test/ troubleshoot and implement best Google Ad and digital practices including staying updated on platform trends and developments

Minimum 3+ years managing multiple google ads accounts in-platform.
Experience in D2C / PPC e commerce and lead generation marketing ( across all campaign types)
Comfortable in all social platforms (Facebook, Twitter, Tiktok, Snapchat, LinkedIn, Pinterest, etc.)
Solid knowledge of conversion setup, attribution, and tracking (UTMS, pixels, tags, and Conversion APIs)
Excellent presentation/deck development + creative writing skills
Able to mentor junior team members as needed

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