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Marketing Manager
1 hour ago
Global Watch Company (GWC) is a destination for discerning clientele seeking unparalleled craftsmanship, precision, and prestige. We pride ourselves on delivering exceptional experiences, not only to our customers but also to our valued team members. We are seeking a dynamic and brand‑obsessed Marketing Manager with a core focus on creating and executing world‑class events that embody our luxury identity and drive meaningful engagement.
About the Role
As the Marketing Manager with a specialization in Events & Brand Experience, you will be the architect of GWC's most visible and prestigious moments. Your primary mission is to conceive, plan, and flawlessly execute a portfolio of high‑impact events that deepen client relationships, generate qualified leads, and amplify our brand story. You will be supported by and oversee complementary strategies in content and digital marketing.
Key Responsibilities
- If you are a master of creating unforgettable experiences and have the skills to drive our brand forward, we would love to hear from you. Please submit your resume.
- Develop and own the annual brand event strategy, aligning events with product launches, brand campaigns, and business objectives.
- Plan and execute the full lifecycle of diverse events, including Exclusive Client Experiences, Brand‑Building Events and Community & Industry Engagement Events.
- Manage all event logistics: venue sourcing & negotiation, vendor management (catering, AV, production), budgeting, timeline creation, and on‑site execution.
- Develop event‑specific marketing collateral, invitations, and run‑of‑show documents that reflect premium brand standards.
- Serve as the primary event lead on‑site, ensuring flawless guest experience and brand representation.
- Conduct post‑event analysis, measuring ROI against KPIs (attendance, engagement, sales influence, lead generation) and reporting on insights.
- Create compelling pre‑ and post‑event content to build anticipation and extend reach, including email campaigns, social media content, and landing pages.
- Capture event storytelling through photography, video, and testimonials for use across marketing channels.
- Manage digital promotion for events, including targeted paid social campaigns (LinkedIn, Instagram) and email marketing to drive registrations and attendance.
- Oversee the GWC website, ensuring event pages are optimized and the site serves as a hub for brand experience storytelling.
- Partner closely with Retail and Sales teams to align events with clienteling goals and ensure a seamless handoff of event‑generated leads.
- Collaborate with product and merchandising teams to integrate new collections into event narratives.
- Analyze the performance of all marketing activities, with a special emphasis on event success metrics, to demonstrate ROI and guide future strategic investments.
- Minimum of 4‑6 years of marketing experience, with at least 3 years specifically focused on end‑to‑end event planning and execution, preferably in luxury retail, hospitality, or high‑end consumer goods.
- A proven portfolio of successfully executed, high‑caliber events with a strong understanding of luxury audience sensibilities and service expectations.
- Exceptional project management and organizational skills, with a legendary attention to detail and the ability to manage multiple complex projects simultaneously under pressure.
- Outstanding interpersonal and communication skills, with experience liaising with senior executives, VIP clients, and premium vendors.
- Proficiency in using event management tools, digital marketing platforms, and CMS to promote and report on events.
- A creative and strategic mindset, with the ability to translate brand vision into tangible, immersive experiences.
- A valid driver's license and flexibility to work occasional evenings and weekends as required by the event schedule.
- A competitive salary with a high‑value bonus program designed to significantly reward the achievement of key objectives.
- A comprehensive benefits package, including health, dental, and vision coverage.
- A professional and supportive work environment within a prestigious global brand.
- The unique opportunity to shape the brand experience for a luxury leader.
Location
Oakridge Park Location
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