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Bilingual Social Media Copywriter

1 month ago

Ottawa, Ontario, Canada The Kitchen North America Full time
ROLE: BILINGUAL SOCIAL MEDIA COPYWRITER (FR/EN)

The Kitchen brings together a range of disciplines and capabilities.

This team moves at the speed of culture, built to respond to trends and events as they happen.

At The Kitchen, we're not just looking for individuals who want to be a part of the advertising industry - we're looking for trailblazers who are ready to lead the way to the next big thing.

ROLE OVERVIEW:

In this role as a Bilingual Social Media Copywriter, you are part of an agile social team that is constantly looking for inspiration in the world and in culture – especially in the food and culinary field – to find the next opportunity for breakthrough social content.

You have a deep understanding of your audience in Quebec and the rest of Canada, and your brands' passion points to identify opportunities for social content.

CORE RESPONSIBILITIES:
  • SOCIAL COPYWRITING: You're a versatile writer who will write a range (from funny to inspiring) of content for social and digital channels, helping to build consumer love for your brand and establish cultural relevance in both Quebec and the rest of Canada.
  • CONTENT CREATION: You will write, edit, and publish engaging posts for various social networks.
  • SOCIAL OPTIMIZATION: You will optimize social media posts (language, tone, message) based on our target audience's behaviors and established brand tone and voice.
  • COLLABORATION: You will work with a Content Creator on images and videos to complement text, and co-create a wide range of social post types and concepts.
  • BRAND PRESENCE CREATION: You'll manage/update social media pages and profiles with on-tone descriptions and news.
  • AD COPYWRITING: You will coordinate with internal teams to create advertising concepts.
  • COMMUNITY MANAGEMENT: You'll respond to questions and comments on our social media pages in a timely and accurate manner or transfer to the social care or escalations team for customer service-related issues.
EXPERIENCE & SKILLS:
  • 2+ years of experience in a social team or creative department in a related role.
  • Advertising portfolio required.
  • A proven track record of writing for brands with a significant following, ideally for a CPG with emphasis on culinary/food brands.
  • A university or college diploma in marketing, advertising, or a related field is preferred.
  • A history of being able to work with creative teams and strategists, providing expertise and influencing the brand's strategy.
  • A love and deep understanding of social culture and trends.
  • Experience with a social media management platform (i.e. Sprout, Sprinklr, Khoros) is required.
  • Excellent presentation skills and communication skills in a group environment.
  • A passion for food, culinary arts, and food marketing.
  • An understanding of the Quebec Market.
  • A desire to do award-winning, internationally recognized work.