Performance Marketing Manager

3 weeks ago

Waterloo, Ontario, Canada SkillsWave Full time
SkillsWave is on a mission to drive people and businesses forward—building tomorrow's most valued skills, today. By providing quality learning opportunities that align with organizational needs, we're helping organizations transform their workforce into a competitive advantage. Our upskilling platform and strategic education partnerships not only propel career and company growth, but also deliver measurable and meaningful ROI for learning. To learn more, visit SkillsWave.com.

Catch the Wave with Us

Dive into an exciting role as a Performance Marketing Manager. Reporting to the Head of Marketing, you'll ride the waves of success alongside a dynamic team. Your mission? To play a critical role in driving growth and revenue by targeting, engaging, and converting B2B and B2B2C prospects through data-driven marketing strategies. This new position will focus on researching high-value accounts, developing and managing paid advertising campaigns, and creating lifecycle marketing strategies to nurture prospects and customers. This position will be central to optimizing marketing performance, enhancing ROI, and contributing to the organization's overall business goals.

Your Location, Your Workspace, Your Wave

This role will be located in Ontario, with the options of working hybrid from our amazing location at Catalyst Commons in Kitchener, or working remotely if not in the Kitchener/Waterloo region. We can't wait to welcome exceptional individuals that will bring their skills and passion to our team

How Will You Make an Impact:

Prospect Research

- Identify and research potential B2B accounts for targeting based on business needs, demographics, and behavior.
- Use tools like LinkedIn Sales Navigator, ZoomInfo, and other platforms to build high-quality prospect lists.
- Develop insights into target industries and buyer personas to inform marketing strategies.

Paid Advertising

- Design, execute, and optimize online ad campaigns across platforms like Google Ads, LinkedIn, and Meta.
- Track, analyze, and report on performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
- Implement A/B testing to improve ad creative, targeting, and overall performance.
- Manage advertising budgets to maximize ROI and ensure campaigns align with organizational goals.

Email and Lifecycle Marketing

- Develop and implement nurture email campaigns to engage and convert prospects and customers.
- Design onboarding flows to provide new users with a seamless introduction to the product/service.
- Create upsell and cross-sell campaigns to drive revenue from existing customers.
- Monitor and analyze email performance metrics (e.g., open rates, click-through rates, conversions) to improve effectiveness.

Strategy and Collaboration

- Collaborate with sales, product, and content teams to align marketing efforts with broader business objectives.
- Provide actionable insights based on data to refine marketing strategies and improve overall performance.
- Stay up-to-date on industry trends and competitor activities to ensure innovative and effective marketing practices.

What You Need to Be Successful:

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Certification in Google Ads, HubSpot, or a similar marketing tool is a plus.
- 7+ years of experience in digital marketing, with a focus on performance marketing, email marketing, or lifecycle marketing.
- Proven track record in managing and optimizing paid advertising campaigns with measurable success.
- Experience in prospect research and lead generation within B2B industries.
- Proficiency in tools like Google Ads, LinkedIn Ads, HubSpot, Braze, or similar platforms.

Your Super Skills and The Wave-Riding Expertise We Need:

- Ability to analyze campaign performance data and derive actionable insights.
- Using conversion data to optimize ad targeting and improve ROI.
- Proficiency in marketing tools such as Google Ads, Google Analytics, HubSpot, and Braze (or other CRM/marketing automation platforms).
- Creating and automating email campaigns using segmentation tools to enhance engagement.
- Strong skills in creating compelling ad copy and email content.
- Write high-converting ad headlines and email subject lines that improve CTRs.
- Coordinating the launch of an email nurture campaign while managing paid ad A/B testing.
- Ability to work cross-functionally with sales, content, and product teams.
- Partnering with the sales team to align targeting criteria for a high-impact lead generation campaign.
- Developing data-driven strategies that align with the organization's goals.
- Identifying underperforming customer segments and implementing tailored email flows to re-engage them.

What You Will Bring to the Team:

- Enthusiasm and an entrepreneurial spirit.
- Clear and concise communication skills for presenting campaign results, strategies, and recommendations.
- Strong analytical thinking with the ability to identify issues and implement quick solutions.
- Excellent time management and organizational skills to handle multiple campaigns simultaneously.
- Approaches teamwork with enthusiasm, fostering a supportive and cooperative work environment.
- Adaptability to different working styles and is comfortable collaborating remotely or in hybrid work environments.

Surf's Up Dive Into Our Benefits:

- Vacation and Rest Days.
- Retirement Savings Plan.
- Professional Development.

The compensation for this position is in the range of $85,000 to $110,000 CDN. The compensation range is based on the minimum level of work experience and qualifications as listed above. This salaried position requires a minimum of 40 hours of work per week. More senior candidates may apply but note that the salary for the position has been set at the range listed.

#J-18808-Ljbffr

  • Manager of Inside Sales and Marketing

    14 hours ago

    Waterloo, Ontario, Canada Waterloo Hydrogeologic Full time

    About the Position:We are seeking a dynamic and results-driven Sales Manager to lead our inside sales team and grow the business. The successful candidate will be responsible for managing a team of two inside sales representatives, driving sales, marketing activities, and developing sales and marketing strategies to meet and exceed sales targets.Main...

  • Manager, Broker Marketing

    2 days ago

    Waterloo, Ontario, Canada Definity Financial Corporation Full time

    Definity Insurance is seeking a dynamic and experienced Manager, Broker Marketing & Experience to drive business growth and loyalty through the planning, enablement, implementation, and measurement of Definity and Economical broker marketing communication. Reporting to the AVP Brand and Marketing Strategy, this critical role will be responsible for leading a...

  • Insurance Marketing Manager

    4 days ago

    Waterloo, Ontario, Canada Definity Financial Corporation Full time

    Role Overview:As a key member of our team, you will be responsible for driving business growth and loyalty through the planning, enablement, implementation, and measurement of broker marketing communication. This critical role involves leading a high-performing team of marketing and event specialists to develop and deliver effective B2B marketing strategies,...

  • Home Care Marketing Manager

    3 weeks ago

    Waterloo, Ontario, Canada ComForCare Home Health Care - KitchenerWaterloo Full time

    Benefits:- Mileage Reimbursement- Bonus based on performance- Company parties- Competitive salary- Employee discounts- Flexible schedule- Opportunity for advancement- Training & developmentAt ComForCare Home Care, we value our employees like family. We celebrate success and have fun. Our focus is to help our clients and employees live their best lives...

  • Portfolio Performance Analyst

    4 days ago

    Waterloo, Ontario, Canada Definity Financial Corporation Full time

    Definity Financial CorporationJob Description:We are seeking a highly skilled Portfolio Performance Analyst to join our team. The ideal candidate will have a strong background in financial markets, risk management, and data analysis.In this role, you will be responsible for analyzing and interpreting large datasets to identify trends and patterns, and...

  • Marketing Manager, Private Sector

    4 weeks ago

    Waterloo, Ontario, Canada Magnet Forensics Inc. Full time

    Who We Are; What We Do; Where We're GoingMagnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies,...

  • Business Performance Manager

    4 days ago

    Waterloo, Ontario, Canada Allbriteglass Full time

    About Our Team">We're seeking a seasoned leader to join our Allbriteglass team as a Service Centre Manager. In this critical role, you'll oversee daily operations, drive business growth, and empower your team to deliver exceptional results.Key Responsibilities:">Drive Business Growth: Develop and execute strategies to increase sales, enhance client...

  • BlackBerry QNX Senior Partner Marketing Manager

    4 days ago

    Waterloo, Ontario, Canada QNX Software Systems Full time

    Worker Sub-Type:Regular Job Description: Are you the person we are looking for?BlackBerry QNX is a global leader in the embedded software industry. We are a well-respected and established software provider, trusted across multiple high-performance industries. With increasing demand for complex embedded software systems BlackBerry QNX is well positioned for...

  • Sales Performance Manager

    1 day ago

    Waterloo, Ontario, Canada Swipe Africa Full time

    About Us: Swipe Africa is a cutting-edge fintech company that offers innovative payment solutions to businesses across the continent. Our goal is to simplify financial transactions and unlock economic potential for African entrepreneurs.Your Role: As a Clients Revenue Specialist, you will play a critical role in driving revenue growth by identifying new...

  • Risk Manager

    1 day ago

    Waterloo, Ontario, Canada Definity Financial Corporation Full time

    Key Responsibilities SummaryThe Senior Manager, Financial Risk Oversight is a pivotal role in the Enterprise Risk Management (ERM) Department at Definity Financial Corporation. Reporting directly to the Director of Financial Risk Oversight, this position is responsible for ensuring the accurate and timely measurement, monitoring, reporting, and control of...

  • Digital Marketing Executive

    4 hours ago

    Waterloo, Ontario, Canada Definity Financial Corporation Full time

    We are seeking a dynamic Senior Manager, Digital Strategy to lead our digital marketing efforts and drive business growth.This role will require you to develop and implement effective digital strategies, working closely with our brand, content, and broker marketing teams.Key Responsibilities:Digital Strategy Development: Develop and recommend digital...

  • Senior Marketing Manager, Growth

    2 days ago

    Waterloo, Ontario, Canada Natural Factors Full time

    As a Growth Marketing Strategist, you will develop and execute growth strategies and initiatives to drive efficient and scalable growth.The ideal candidate is a strategic thinker with a proven track record in growth marketing and ability to drive results-oriented marketing strategies.About Our TeamWe're looking for a collaborative and resourceful individual...

  • Digital Marketing Director

    2 days ago

    Waterloo, Ontario, Canada Definity Financial Corporation Full time

    We are seeking a highly skilled Digital Marketing Director to join our team at Definity Financial Corporation. This role will be responsible for developing and implementing digital marketing strategies that drive business growth and improve brand awareness.About the Role:The Sr Manager, Digital Marketing will lead a high-performing team of digital...

  • Digital Marketing Project Manager

    4 days ago

    Waterloo, Ontario, Canada Resulticks Inc. Full time

    Company OverviewResulticks is a global leader in real-time audience engagement solutions that deliver top-line growth through connected experiences. Our outcomes-focused approach, enabled by our proprietary cookie-independent identity resolution technology, equips brands to make a transformational leap to true omnichannel engagement.We offer a fully...

  • Performance Test Manager

    4 days ago

    Waterloo, Ontario, Canada ROSS Full time

    About Our ClientOur client is a worldwide leader in healthcare solutions that has engaged ROSS to help them recruit a Volume Performance Test Automation Manager. ROSS provides remote or onsite HR and Recruitment solutions complemented by leading-edge open-source HRIS software.This role offers a unique opportunity to work in a dynamic environment with a...

  • Senior Marketing Manager, Broker Experience

    1 day ago

    Waterloo, Ontario, Canada Definity Financial Corporation Full time

    Definity Financial Corporation is seeking an experienced Senior Marketing Manager, Broker Experience to lead our team in developing and delivering effective b2b (and select b2b2c/b2c) marketing communication strategies, plans and events. As a key member of our team, you will be responsible for driving business growth and loyalty through the planning,...

  • Growth Marketing Strategist

    3 days ago

    Waterloo, Ontario, Canada Natural Factors Full time

    Manulife Bank is on a transformative journey to reshape banking for affluent and SME customers. As a Senior Marketing Manager, Growth, you will spearhead scalable growth strategies and campaigns.This role requires a versatile marketer with deep expertise in growth. If you are a self-starter who thrives on experimentation, collaboration, and driving outsized...

  • Healthcare Sales and Marketing Manager

    6 days ago

    Waterloo, Ontario, Canada ComForCare Home Health Care - KitchenerWaterloo Full time

    About Our CompanyAt ComForCare Home Health Care - Kitchener/Waterloo, we value our employees and strive to create a positive and supportive work environment. We believe in building strong relationships with our community and are committed to making a positive impact.Job SummaryWe are seeking a highly motivated and experienced Home Care Marketing Manager to...

  • Digital Marketing Specialist

    3 days ago

    Waterloo, Ontario, Canada Drayton Entertainment Full time

    Drayton Entertainment Youth Academy in Waterloo seeks a creative, talented, and well-organized Digital Marketing Specialist to lead its digital storytelling and marketing efforts. This role focuses on creating, curating, and managing content across multiple platforms to increase and maintain brand awareness, resulting in greater engagement and...

  • Digital Marketing Specialist

    3 days ago

    Waterloo, Ontario, Canada Power TakeOff, Inc. Full time

    Company Overview">We are a software and implementation company driven by making an environmental impact. Our products and services help business customers reduce their energy consumption, using interval electric data to better understand and reduce usage.">Job Summary">As an Email Marketing Analyst at Power TakeOff, Inc., you will develop and improve our...