Social Media

Gabi & Jules Handmade Pie + Caffe Divano

Part-Time (30 hrs) or Full-Time (40 hrs/week)

Schedule

- Part-Time: Flexible within business hours

- Full-Time: Tuesday through Saturday

- Occasional Sundays required based on farmers market or special event schedules

- (Scheduled in advance; time in lieu or adjusted hours during the week)

About the Role

We’re looking for a creative, organized, people-friendly Social Media & Brand Coordinator to manage day-to-day social media for Gabi & Jules Handmade Pie and Caffe Divano, with occasional front-of-house or market support during busy periods.

This is an in-house, hands-on role ideal for someone who loves food, storytelling, and being part of a small, collaborative team. The primary focus is content creation and social media management — customer-facing support is secondary and occasional.

Core Responsibilities

Social Media & Content Creation (Primary Focus)

- Capture photo and short-form video in-store, behind the scenes, and at events

- Film baking processes, finished products, team moments, and seasonal features

- Edit content using CapCut and/or Canva

- Create content aligned with each brand’s voice:

- Gabi & Jules: warm, playful, nostalgic, seasonal

- Caffe Divano: elevated, modern, community-oriented

Posting & Scheduling

- Plan, schedule, and post content across:

- Instagram (primary)

- Facebook (secondary, repurposed)

- Familiarity with TikTok (posting, trends, or repurposing content is a bonus)

- Maintain a simple weekly content plan for both brands

- Ensure timely posts around:

- Product launches

- Holidays

- Farmers markets

- In-store promotions and events

Community Management

- Monitor and respond to comments, DMs, and story replies

- Engage with local community and partner accounts

- Flag customer service or operational issues to management

Light Planning & Coordination

- Coordinate with owners and managers on upcoming promotions

- Track seasonal content needs and key dates

- Adjust content plans during peak periods

Additional Responsibilities (Occasional)

Front-of-House / Market Support

(More common in the full-time role)

- Assist with customer service during busy periods

- Support farmers markets or special events

- Help with light setup, product presentation, or order flow

- Capture live content during markets and events

Note: Social media responsibilities always take priority. Front-of-house support is intended to complement the role, not replace it.

Time Breakdown

Part-Time (30 hrs/week)

- Social Media & Content: ~25–27 hrs

- Front-of-House / Market Support: ~3–5 hrs (occasional)

Full-Time (40 hrs/week)

- Social Media & Content: ~30–32 hrs

- Front-of-House / Market Support: ~8–10 hrs (seasonal or event-based)

What We’re Looking For

Required

- Experience managing social media for a brand or small business

- Comfortable filming and editing short-form video

- Proficient with Canva and/or CapCut

- Strong visual taste and attention to detail

- Organized, reliable, and comfortable in a fast-paced environment

- Comfortable working in-store and on-site

Nice to Have

- Experience in food, hospitality, or retail

- Familiarity with Instagram Reels and short-form trends

- Customer-facing experience

- Knowledge of the local food or retail scene

What This Role IsNot

- Not influencer outreach

- Not paid advertising

- Not a strategy-only or remote-only role

- Not a full-time service position

Compensation

Part-Time

$22–$28/hour

Full-Time

$45,000–$55,000 annually, depending on experience

Health & Dental Benefits after six months.

We’re an equal opportunity employer.

We welcome and encourage applications from people of all backgrounds, identities, and experiences. If you’re excited about this role but don’t meet every single requirement, we’d still love to hear from you.

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