
Trade and Promotions Analyst
4 weeks ago
Our core purpose is "We are curators of unique brands, bringing elevated food and beverage experiences to Canadians."
Tree of Life Canada ULC is an Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. We are committed to meeting the needs of persons with disabilities. If selected for an interview, we will be happy to work with you to ensure your interview is accessible and accommodation is provided. When your interview is being scheduled, please advise the Recruiter of how we might be able to support your participation. For more information please visit our website at Tree of Life Canada.
Primary Responsibilities
The TPM Analyst plays a pivotal role in maximizing the effectiveness of trade promotions by analyzing historical sales, forecasting outcomes, and providing actionable insights to optimize promotional strategies. Working closely with cross-functional teams, including sales, brand, finance, and category management, this position is responsible for evaluating the performance of trade promotions, managing tradespend, and identifying opportunities to increase ROI. The analyst will use data-driven approaches to assess promotional impact, recommend improvements, and ensure that trade activities align with business goals, ultimately driving sales growth and market share.
Essential Functions
- Support and participate in food safety programs including SQF (Safe Quality Food)
- Understand TPM Business Process defined to manage in SAP system
- Learn/adopt SAP TPM functionality & understand key configuration system tasks
- Maintain business data & key process parameters in SAP system
- Support End User by resolving system issues, providing training
- Providing support to implement and test process changes
- Evaluate and monitor key account plans, customer programs and maintain master data creation & maintenance
- Collaborate with brand and sales teams to design and plan trade promotions, including events and distribution activities
- Track and analyze trade promotion effectiveness, pricing strategies and discounting activities by brand and by customer
- Measure key performance indicators such as sales lift, volume, market share growth and trade spend efficiency
- Develop and maintain reports and dashboards to provide insights into sales trends, promotional ROI and communicate trade promotion performance to key stakeholders
- Provide actionable insights and recommendations based on present and historical promotional data to optimize future campaigns
- Conduct post-promotional analysis to assess the success and effectiveness of trade promotions
- Collect, track and analyze large sets of promotional and sales data to evaluate trade performance based on deal promotion and identify opportunities for new items
- Support team in event closeout process including customer deductions and bill backs and ensure timely promotion maintenance
- Any ad hoc reports, analysis, data maintenance, special projects as required
Minimum Requirements, Qualifications, Additional Skills, Aptitude
- Bachelor's Degree or College diploma in Business, Supply Chain, Economics, or a related program.
- Minimum of 2-4 years of experience in trade promotion, sales analysis, or marketing analytics
- Familiarity with trade promotion management (TPM) software (e.g., SAP TPM, Nielsen, IRI, or similar)
- Experience with ERP systems required (SAP experience an asset)
- Strong knowledge of analytical and financial tools used for budget and ROI analysis
- Ability to analyze large data sets and extract meaningful insights that can drive strategic decisions.
- Excellent critical thinking and problem-solving abilities, particularly in managing promotional budgets and assessing effectiveness.
- Meticulous attention to details in data analysis and reporting, ensuring accuracy and consistency.
- Able to thrive in a fast-paced and changing environment, responding to evolving business needs and market dynamics.
- Collaborative and able to work cross-functionally, contributing to the success of the wider business team.
- Takes initiative to identify opportunities and implement improvements in trade promotion strategies.
- Proficient in Microsoft Word, Excel, and PowerPoint abilities
- Strong communication skills (oral and written)
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