Manager, Conversion Rate Optimization

Company Profile

Join one of the fastest growing companies in Canada LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy‑to‑use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey

Position Overview

LawDepot is currently expanding and looking to recruit a Conversion Rate Optimization Manager in Edmonton, Alberta. Working with the UX Optimization team, you will be responsible for leading a group of Product Specialists driving usability and conversion improvements, guiding the team’s growth, and ensuring projects deliver measurable business impact. This is a full-time permanent position, working 37.5 hours per week in a hybrid work environment.

Primary Responsibilities

- Lead a team of Product Specialists working to improve product questionnaires that allow users to customize legal documents without needing a lawyer

- Develop innovative strategies for increasing user engagement, retention, and overall product performance

- Plan, prioritize, and manage quarterly project plans, balancing usability improvements and conversion optimization goals

- Train, coach, and mentor team members to foster a high-performance, growth-oriented culture

- Collaborate with our Legal, Design, Development, Revenue Operations and QA departments to strategize conversion optimization projects for the team

- Ensure that projects move smoothly through all phases of the product development process

- Proactively identify and remove blockers to keep projects on track and teams productive

- Adjust project plans to align with evolving business needs and priorities

- Use data analysis and user insights to identify opportunities for product refinement and improve key performance indicators

- Evaluate the viability of potential projects, services, and features

- Support team growth by preparing hiring requests, interviewing, and onboarding new hires

- Drive team workflow improvements and document best practices

Knowledge and Skill Requirements

- Post-secondary education in Communications, Writing, Business, Marketing, Library Information Science, Cognitive Psychology, Design, Law, or other relevant fields

- Proven experience successfully leading and developing teams

- Ability to provide and receive clear and effective coaching and feedback

- Ability to successfully manage complex projects and deliver in alignment with key performance indicators

- Demonstrated ability to adapt to an evolving business environment, balancing short-term challenges with a strategic focus on long-term growth

- Excellent written and verbal communication skills

- Ability to communicate complicated information in a succinct way that all stakeholders can understand

- Highly organized, with strong attention to detail

- Ability to recognize potential opportunities and innovative concepts

- Understanding of consumer psychology, online marketing, and conversion optimization

- Quality decision making and sound judgement

- Solid grasp on User Experience (UX) writing

Why You Should Join the LawDepot Team

- Excellent total compensation package

- Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account

- Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)

- Three weeks paid vacation, plus bonus personal days

- Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets

- Company share plan

- Free catered lunches for the entire office

- Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)

- Casual work environment

- Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)

- Free and easily accessible parking

- Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away

- Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office

How to Apply

Please submit a resume and cover letter by email to career@lawdepot.ca or submit online via our Careers page at https://www.lawdepot.ca/career

We thank all applicants; however, only those selected for an interview will be contacted.

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