Digital Marketing Manager

3 weeks ago


London, Canada SalaryGuide Full time

Responsibilities

- Build and lead the digital marketing team.

- Develop and execute the overall inbound marketing strategy for the company, with a strong focus on global SEO and search rankings.

- Plan, design, and implement digital advertising and social media campaigns to enhance brand visibility and lead generation.

- Monitor, analyze, and report on website performance and marketing metrics to drive data‑driven decision‑making.

- Successfully move website search rankings to #1 and #2 globally, particularly in the US and other key regions (UK/EU, Asia, Middle East, Africa, Australia).

- Manage and oversee different digital marketing channels, ensuring consistent performance across global markets.

- Cover all inbound channels, including SEO (website and content) and SEM (paid media, online marketplaces, and social media).

- Identify trends and insights to optimize spend and performance based on data.

Requirements

- At least 10 years of experience in digital marketing or a related role, with most of the experience focused on the US market and other key focus markets of Convene.

- Demonstrated success in improving website search rankings to #1 and #2 globally.

- Experience managing global websites with successful rankings in the US, UK/EU, Asia, Middle East, Africa, and Australia.

- Strong background in brand strategy, with the network and expertise to position the organizations in the governance, risk, and compliance space.

- Hands‑on experience with Google Analytics, SEO tools, and other digital marketing platforms.

- Proven ability to develop and execute impactful digital marketing campaigns for B2B SaaS products.

- Preferably experienced in the board portal market or other IT software industries.

- Ability to interpret web metrics and digital analytics and translate them into actionable marketing strategies.

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