Junior Paid Marketing Specialist

2 weeks ago

Toronto, Canada Leads.io Full time

The Junior Paid Marketing Specialist is responsible for planning, optimizing, implementing, and analyzing lead generation campaigns via our paid marketing channels, with focus on META and TikTok. You ensure your campaigns generate high-quality leads and monetize that they reach revenue and margin targets with a focus on ROI.

**Key Responsibilities**

You as our new Junior Paid Marketing Specialist will manage budgets and campaigns across Paid Marketing channels to drive strong return on investment. Managing the buying, day-to-day optimizations, development, and constantly iterating on a testing design are all parts of your job.

Your Monday starts with chit-chat with your colleague about your amazing weekend. After that, you will start your week with keep track of best practices and escalating underperforming business cases. You will share this information with the team and other internal stakeholders.

Other responsibilities are:

- Responsible for managing the buying and day-to-day optimizations to reach lead and margin targets
- Establish and track KPIs and leading indicators as part of these campaigns.
- Keep track of best practices
- Escalates underperforming business
- Identify new opportunities to drive revenue and profitability within advertising opportunities in Paid Marketing channels
- Accountable for checking all the content being advertised is truthful and complies with codes of advertising practice.
- Conduct A/B testing and analyzing of ad copy, ad visuals and landing pages to continue to refine and improve CTR and CR in cooperation with Designers, Copywriters and CRO specialists.

**Who are we?**

We at Leads.io are a group of tech-driven lead generation specialists spread across nine countries (and counting). We aspire to help businesses from all over the world to get the best possible ROI through high-quality leads that we generate for them through Facebook, Instagram, display, native, and search channels.

We are result-oriented, and we're committed to excelling at our craft. We think big, act fast and confidently pave the way for the future. We take our work seriously and push ourselves for the company and our partners, but we have an informal environment and don't forget to have fun along the way. At Leads.io, you can always be yourself and be the creator of your own success.

**Requirements**:
**Are we a perfect match?**
- You enjoy being creative and like to share your unique ideas
- Owning your ideas and taking initiative sounds like you
- 1-2 years of relevant experience in a similar position
- You are analytically and organizationally focused
- Able to use resources (people, funding, material, support) to get things done

**Benefits**

**What's in it for you?**
- Annual salary of CAD 40.000 - 50.000
- 20 holidays per year
- Hybrid working
- Working in an open culture with plenty of room for personal initiative and growth
- Knowledge sessions hosted by internal and external experts multiple times a year
- Lunch on Fridays to celebrate the weekend
- Benefits Coverage
- Macbook Pro, Logitech MX, or Apple Magic mouse/keyboard

**Excited? Wait until you see our cultural values

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