Junior Marketing Coordinator

2 weeks ago


Toronto, Canada Emond Publishing Full time

Emond Publishing, one of Canada’s leading educational and legal publishers, is looking for a creative, enthusiastic, and adaptable Junior Marketing Coordinator to join our team. In this role, you will have the opportunity to hone a variety of marketing skills, including copywriting, graphic design, HTML/CSS coding, and digital marketing. Reporting to the Director of Marketing, the Junior Marketing Coordinator will focus on exciting new growth areas within Emond Publishing, including exam preparation and CPD resources, while also offering support to ongoing initiatives spearheaded by the Communications Coordinator and the Creative Coordinator.

**Responsibilities**:

- Manage content marketing platforms, including the Emond Exam Prep Blog, the Law School Resources Hub, and the Indices Database. Source or create content, edit it, and post on a regular basis.
- Execute digital marketing strategies, including SEO, paid ads on Google, Meta, and LinkedIn, and organic posts on online marketplaces (Kijiji, Facebook Marketplace), forums (Reddit, The Canadian Law Forum), and social media groups/pages (Facebook, LinkedIn.)
- Create and maintain a social media calendar for Facebook, Twitter, and LinkedIn; develop content-based posts for these platforms with a 70/30 split between informative vs. promotional content.
- Oversee marketing list development, building contact lists that meet campaign requirements. This includes sourcing directories, rental lists, and freelancers to conduct market research.
- Build and deploy surveys and associated follow-ups/rewards using SurveyMonkey.
- Perform basic website administration duties, such as updating content and uploading files. There are opportunities for more sophisticated website responsibilities if this is of interest.
- Assist with graphic design, copywriting, administration, and video editing tasks as required.

**Job Requirements**:

- Post-secondary education required
- Marketing background required (digital marketing experience is an asset)
- Great communicator with strong interpersonal, written, and verbal communication skills
- Creative problem-solver who is constantly seeking opportunities to optimize
- Highly organized and attentive to detail
- Solid work ethic, a sense of initiative, and a positive attitude
- Interest in the legal field, publishing, and/or education is a plus
- Proficient with the following:

- Adobe Creative Suite (InDesign and Photoshop required)
- Microsoft Office 365 (advanced knowledge of Excel would be helpful)
- Social media platforms (Facebook, LinkedIn, Twitter, and Instagram)
- Nice to have: Experience with digital marketing, including SEO, Google Ads, and/or paid social media ads

**Commitment and Compensation**:

- **Job type**: Full-time, permanent
- **Location**: Remote/hybrid with option to work in our Toronto office located in midtown*
- **Benefits**: Extended health care, vision care, dental care, and company pension
- **Compensation**: Commensurate to experience
- **Start Date**: March 2023
- *Emond Publishing currently has a vaccination policy requiring all in-office employees to be fully vaccinated against COVID-19._

Please submit your cover letter and resume in PDF format to **Nicole Gaasenbeek,** **Director of Marketing,** by **February 12, 2023.** While we thank all applicants for their interest, only those selected for an interview will be contacted.

**Job Types**: Full-time, Permanent

**Salary**: $36,000.00-$40,000.00 per year

**Benefits**:

- Dental care
- Disability insurance
- Extended health care
- Flexible schedule
- Life insurance
- Paid time off
- RRSP match
- Vision care
- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

Ability to commute/relocate:

- Toronto, ON: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (required)

**Experience**:

- Marketing: 1 year (preferred)

Work Location: Hybrid remote in Toronto, ON

Application deadline: 2023-02-12



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