Digital Marketing Lead

3 weeks ago

Edmonton, Canada LawDepot Full time

**Company Profile**:
**Position Overview**:
**Primary Responsibilities**:

- Lead and manage the entire product lifecycle, from concept to execution to optimization, ensuring continuous improvement in strategies and outcomes
- Own, plan, and prioritize the marketing strategy roadmap, keeping it updated and aligned with organizational goals and market trends
- Work cross-functionally with marketing, designers, developers, and analysts to execute and achieve marketing goals and eliminate roadblocks
- Develop and execute data-driven strategies for monetization, including experimentation and validation through qualitative and quantitative insights
- Translate business requirements into detailed project specifications, ensuring alignment with organizational objectives and stakeholder needs, and collaborate with development teams to implement
- Align marketing initiatives with business objectives to drive customer acquisition, retention, and overall brand value
- Champion user-centric marketing strategies, guiding teams to create engaging, seamless, and impactful user experiences
- Make data-driven decisions to guide project execution, using analytics to optimize performance pre
- and post-launch
- Balance competing priorities, making trade-offs that maximize ROI and impact
- Establish and communicate a clear vision and strategy for digital marketing initiatives, ensuring alignment with business and customer needs
- Set and deliver on KPIs and OKRs in collaboration with senior leadership to measure marketing success and business impact
- Manage stakeholder expectations effectively, providing transparent updates and project milestones
- Stay current with industry trends, competitor insights, best practices, and emerging technologies in digital marketing, sharing actionable insights with the team

**Knowledge and Skill Requirements**:

- Post-Secondary Education in Business, Marketing, Design, Project Management, Business Analysis, Computing Science, or a related field
- 2+ years of experience in a Digital Marketing, Business Analyst, Product Manager, Product Owner, or Project Manager role
- Knowledge of user experience (UX) best practices
- Knowledge of Agile best practices
- Strong technical acumen and the ability to understand the technology behind the product
- Ability to successfully manage complex projects
- Strong knowledge in A/B experimentation techniques, including analysis and hypothesis-driven testing
- Experience with backlog management, prioritization, and defect tracking
- Excellent written and verbal communication skills
- Strong leadership, problem solving and decision-making skills
- Ability to build relationships and collaborate well with cross-functional teams
- Certified Scrum Product Owner (CSPO) or Advanced Certified Scrum Product Owner (A-CSPO) certifications would be an asset
- Experience working in an eCommerce, digital marketing, or SaaS business would be an asset

**Why You Should Join the LawDepot Team**:

- Excellent total compensation package
- Comprehensive health and dental benefits, plus an additional Health Care Spending Account
- Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
- Three weeks paid vacation, plus bonus personal days
- Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
- Company share plan
- Free catered lunches for the entire office
- Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
- Casual work environment
- Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
- Free and easily accessible parking
- Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
- Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office

**How to Apply**:
We thank all applicants; however, only those selected for an interview will be contacted.

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Company events
- Dental care
- Extended health care
- Flexible schedule
- On-site parking
- Paid time off
- Vision care
- Wellness program
- Work from home

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Edmonton, AB T6E 5V1

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