Brand Manager

5 months ago

Mississauga, Canada Campbell Soup Company Full time

Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success. We’re proud to be stewards of amazing brands that people trust. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.

Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Brand Manager - Marketing Contract

At Campbell Company of Canada, we believe in searching for the best and the brightest professionals at every level and in every specialty who live into our values. The 5 C’s of Campbell - Care, Character, Collaboration, Competitiveness, Creativity - demonstrate the best of who we are today and who we aspire to be. Living our values will foster an inclusive, high-performance culture. Our employees act with intention, lead with integrity, and are truly passionate about what they do to bring our purpose to life _Connecting People Through Food They Love._

We have an exciting opportunity in our Marketing Function. This role is based out of our Mississauga Head Office location (60% in-office, 40% remote).

General Summary

Leading iconic national brands, identifying consumer and customer insights to develop and execute marketing strategies that will achieve Net Sales and share targets and set the brand path for future success.

Primary Responsibilities:
Business Management
- Manages brand business, continually analyzing business performance to drive insights and actions to inform demand, brand strategies and contingency plans to achieve financial and marketplace targets
- Responsible for key elements of the Integrated Business Planning Process, including ownership of demand forecast, consumption review and opportunity/risk summary
- Owns brand Advertising &Communication (A&C) budget including recommendations for spend or redirection, forecasting spend, evaluating estimates, and actualizing spend via Purchase Order (PO) and invoice management systems
- Leads the launch and execution of key projects that deliver brand strategies and annual operating plan (AOP)

Integrated Marketing Communications (IMC)
- Responsible for the development and communication of IMC brief, securing alignment from Director of Marketing and agency partners (Creative, Media, Shopper, Public Relations, etc )
- Leads the IMC process to ensure key milestones are met, including feedback management, while fostering a collaborative relationship with agency partners
- Develops and shares recommendations (on brand positioning, creative, activations) with the Director/Vice President of marketing and agency partners
- Executes marketing activations with excellence in conjunction with cross-functional teams
- Assesses the impacts of marketing initiatives on brand health and business results with the support of Marketing Communications, Shopper Marketing and Insights, with focus on providing recommendations to increase effectiveness
- Identifies business or brand research/insights needs and authors insights briefs to develop learning plan

Innovation
- Leverages consumer, brand and business insights to develop brand innovation strategy and related product opportunities
- Collaborates with Research & Development (R&D), US and Insights to generate concepts that fill 1-3-year innovation pipeline, ensuring sufficiency
- Builds and presents business cases, gaining stakeholder alignment through internal stage gate process
- Leads and actively collaborates with the cross-functional team during product development and commercialization to champion consumer needs and remove project barriers
- Tracks in-year innovation performance adjusting strategy/tactics as needed to achieve targets

Strategic Brand Planning
- Owns development of brand situation assessment, 3-year strategy and annual operating plan, gaining leadership buy-in
- Curates data to identify market opportunities/issues to drive insights to inform the strategic brand plans and actions required to achieve business goals
- Builds relationships across functions and cross-border (US) to drive greater productivity and synergy across strategic plans

Team Engagement
- Contributes to building inclusive and diverse team
- Engages in team and organization activities
- Coach/mentor new hires/Assistant Brand Managers

COMPLEXITY & SCOPE
- Deliver net sales ($80-$200M) share and profit targets
- Leads and inspires cross functional teams internally (Insights, R&D, Supply, Finance, Sales) and externally (Agency Partners) to deliver best in class brand strategies and plans to achieve targets.
- Drives alignment with key marketing decision makers (Director of Marketing, Vice President of Marketing as needed)
- Works directly w

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