SEO Manager

2 weeks ago

Ottawa, Canada seoplus+ Full time

seoplus+ is an innovative digital marketing agency helping businesses worldwide reach their online potential by generating leads and increasing sales. Our clients range from local retailers to enterprise-level multinationals.

**Position Overview**:
As the SEO Manager, you will play a pivotal part in our clients' success by driving traffic growth and ensuring a positive return on investment from SEO campaigns. In this role, you will have the opportunity to shape the future of our department, deliver successful SEO strategies for clients, and foster the professional development of the SEO Specialists.

**Responsibilities**:

- ** Team Leadership**: Lead and inspire a team of SEO Specialists, setting clear expectations and goals, running department meetings, and setting a high standard of integrity, discipline, communication, and positivity amongst the department.
- **Department Processes**: Lead and develop strategic department processes that drive revenue growth and ROI for clients, and increase internal efficiencies for the department.
- **Department Targets**: Collaborate with the Director of Search to set and achieve department targets related to revenue growth, client retention, and specialist training development.
- **Client Work**:Deliver high-quality client work for a select number of client accounts, including proposal strategies/scoping, SEO goal strategy, campaign direction and implementation, and SEO audits.
- **Client Retention**: Take ownership and accountability for all client results and implement measurable steps to improve client satisfaction, retention, and overall client value.
- **Reporting**: Understand client goals and ensure campaign performance, KPIs, and strategies are presented to clients in an effective, value-driven manner.
- **SEO Innovation**: Oversee and lead SEO innovation strategies to drive on-page and off-page SEO results, ensuring these tactics align with client objectives.
- **SEO Tool Management**: Manage the relationship with SEO tool representatives to best utilize department tools, and explore new tools to increase department automation capabilities.
- **Training and Development**: Mentor and develop team members, providing ongoing training, coaching, and opportunities for growth. Hold team members accountable for individual OKRs.
- **Cross-Department Collaboration**: Collaborate with other department managers and team members to align processes, client deliverables and communication.
- **Prospective Client Support**: Support Account Managers in acquiring prospective SEO clients by developing value-driven case studies and joining proposal meetings to represent the SEO department.
- **Industry Trends**: Stay up-to-date with industry trends, emerging technologies, and SEO best practices, incorporating them into department processes and training.
- **Thought Leadership**: Provide thought leadership and industry expertise by publishing articles, presenting at conferences and events.
- **Accountability**: Be accountable to individual and department objectives and key results (OKRs).

**Qualifications**:

- Strong leadership skills, with proven experience motivating and supporting team members.
- Proven experience managing SEO campaigns across multiple platforms, with a track record of achieving positive ROI and traffic growth through strategic initiatives.
- In-depth knowledge of SEO, including keyword research, content strategy, technical SEO, conversion rate optimization, backlink strategy, and analytics.
- Proficiency in SEO tools and plugins, such as Google Analytics, Search Engine Console, Semrush, Majestic, ahrefs, SurferSEO, and Yoast SEO.
- Proof of holistic marketing/strategy training.
- Proven examples of at-risk client recovery, turning around campaign results using strategic approaches.
- Experience leveraging automation tools to create SEO-specific efficiencies.
- Exceptional communication and client-facing skills.
- Strong analytical and problem-solving abilities.
- Ability to work in a fast-paced, results-oriented environment.
- Relevant certifications in GA4 are a plus.

To apply, please submit your resume and a cover letter detailing your relevant experience and achievements.

**Compensation Package**
- Competitive salary plus benefits.
- Paid vacation, sick, and personal days.
- Education and personal development budget.

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