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Director, Communications
1 month ago
Bayshore HealthCare is one of the country’s leading providers of home and community health care services and is a Canadian owned company. Bayshore HealthCare is proud to showcase its achievement as a Platinum member of Canada’s Best Managed Companies Program every year since 2006. In 2015, Bayshore achieved the designation for Best Practice Spotlight Organization from the Registered Nurses’ Association of Ontario. Bayshore Healthcare is also Canada’s Best Employers Forbes 2023 list.
Are you driven by a passion to make a real difference and help people live their best lives? If so, you may be the right person to join us as the Director of Communications & Public Relations. In this senior role, you’ll lead a dedicated team of communications professionals, crafting and executing innovative strategies that amplify our mission. You’ll be at the forefront of shaping our public brand image, managing media relations, and ensuring our message resonates across all channels. If you’re motivated by purpose and eager to inspire, this is the perfect opportunity to make a meaningful impact.
The Director, Communications & Public Relations will report directly to the Chief Diversity Officer & Head of Talent Strategies.
**Key Responsibilities**
- ** Strategic Communications Planning**:
- Develop and implement comprehensive communication strategies that align with the organization’s goals and objectives.
- Oversee the creation and execution of communication plans for various initiatives, campaigns, and events.
- Ensure consistent and effective messaging across all communication channels.
- **Public & Media Relations**:
- Serve as the primary spokesperson for the organization.
- Build and maintain strong relationships with media outlets and journalists.
- Manage media inquiries, interviews, and press conferences.
- Develop and distribute press releases, media kits, and other communication materials.
- **Internal Communications**:
- Oversee internal communication efforts to ensure employees are informed and engaged.
- Develop and implement internal communication strategies and tools.
- Support Senior Leadership in communicating key messages to staff.
- ** Crisis Communication**:
- Develop and implement crisis communication plans and strategies.
- Act as the lead in managing communication during crises or emergencies.
- Ensure timely and accurate dissemination of information during critical situations.
- **Brand Management**:
- Oversee the development and maintenance of the organization’s brand identity.
- Ensure brand consistency across all communication materials and platforms.
- Monitor and manage the organization’s public image and reputation.
- **Stakeholder Engagement**:
- Develop and maintain relationships with key stakeholders, including Senior Leadership, business partners, employees, clients and/or community organizations.
- Coordinate and manage communication with stakeholders to support organizational goals.
- **Digital and Social Media**:
- Oversee the organization’s digital and social media strategies.
- Ensure effective use of digital platforms to enhance communication and engagement.
- Monitor and analyze digital and social media metrics to inform strategy.
- **Leadership and Team Management**:
- Lead, mentor, and manage a team of communications and public relations professionals.
- Foster a collaborative and high-performance team environment.
- Provide strategic direction and guidance to the communications team.
- ** Work Location**: National Office, Mississauga ( Hybrid : 3 days/week )
Job Qualification
**Education and Experience**
- Bachelor’s degree in Communications, Public Relations, Journalism, or a related field
- Minimum of 10 years of experience in communications, public relations, or a related field, with at least 5 years in a leadership and people management role.
- Healthcare industry experience is strongly preferred.
- Proven experience in developing and executing comprehensive communication strategies.
- Strong media relations skills and experience serving as an organizational spokesperson.
- Excellent written and verbal communication skills.
- Strong leadership and team management abilities.
- Experience in crisis communication and brand management.
- Proficiency in digital and social media platforms.
- Ability to work in a fast-paced and dynamic environment.
LI-Hybrid
