Account Executive

2 weeks ago

Toronto, Canada GumGum Full time

GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don't need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data.

The **Account Executive** role is an entry-level individual contributor responsible for prospecting and closing sales in GumGum's Market Leading Advertising platform. Reporting to the Group Sales Director, Canada and East Coast SVP (NY), this role is responsible for leading and developing key relationships in the allocated region to drive real value for our clients through GumGum products. We require a basic understanding of work concepts and principles.

Account Executives have basic knowledge of the online media landscape, the advertising community and have 1-2 years of digital media experience. The Account Executive is a self motivated leader who can work with internal teams and are committed to achieving and exceeding sales goals while growing GumGum's products in their allocated region.

Note: GumGum currently operates in a 'work from home' virtual environment with sporadic opportunities for in-person business and morale events (health guidelines permitting). There will not be any requirement to go into the office on a daily basis moving forward.

**What You'll Achieve**
- Drive Revenue for Canada - Responsible for a book of business and driving revenue and new business out of Canada of at least 2.5M+ annually. This role is responsible for working with underserved agencies and breaking new business. There is a focus on growing agencies and brands.
- Drive Sales from Marketing Channels - Identify and qualify opportunities from marketing driven leads
- Sales Prospecting and Hunting - Expectation to generate a high volume of sales related activity including cold calling, presentations, RFP's, and out of the box sales solutions
- Upsell current clients in current and new products - Provide market insight into the in-image and in-video display vertical and generate sales specifically from key brands and agencies. Support the roll out of Verity in 2020 and provide market insights from clients
- Relationship Development - Cultivate relationships with brands, agency contacts and clients to gain deep insight into their business and ultimately provide GumGum solutions for their marketing and advertising goals.
- Translate Client Insight to internal Product Team - Provide feedback to the company on how to best service clients' needs
- Internal Collaboration - Work with Account Manager and other internal teams to ensure sold proposals are successfully implemented and aligned with client expectations.
- Strategic Sales - Support of Sales Director in developing, managing and executing strategic sales opportunities

**Skills You'll Bring**
- Bachelor's Degree in Media or Marketing/Advertising field
- Ideally 1-2 years of selling experience in digital advertising sales (has to be sales in our specific industry whether publisher or tech sales)
- Experience breaking accounts, brands, and new agencies
- Must have strong selling experience and track record of hitting or exceeding sales targets demonstrated with a list of brand and agency contacts in addition to other assignments in the region
- Programmatic experience a plus
- Proficient in SalesForce (is comfortable logging meetings, calls, pulling reports, etc.)
- PowerPoint, Excel and Word skills a must
- Must possess superb written and verbal communication skills
- Uses Seller Crowd and checks the trades for updates on accounts
- Strong and strategic relationship building with clients
- Attention to detail and organization in daily tasks
- Quick at problem solving internally and externally while managing stakeholders through the process
- Fundamental understanding of business drivers (P/L, Operating Statement, COGS, Revenue, etc.)
- Applies analytical skills to interpret data and uses independent judgment and discretion in developing solutions to a variety of work problems
- Looking for someone who is hungry and motivated and passionate about our product
- Outgoing and can build and maintain/grow client relationships at all levels (entertaining is required)
- Proactive not reactive in approach
- Sense of urgency in everything they do
- Flexible and have the ability to adjust quickly to changing demands or strategies
- Is open and adapts to change and innovation
- Creative and think outside the box and be strategic
- Continue to grow

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