Product Marketing Manager

3 weeks ago

Montréal, Canada Fellow Insights Inc Full time

Hi, I'm Ashley, VP of Product Marketing at Fellow. I joined Fellow in July as Head of Product Marketing and as my role has evolved, I’m looking for someone to lead PMM initiatives.

As a PMM myself, I know how important and impactful this role is. You’ll inform, influence, and support our go-to-market motion and collaborate with all sales, marketing, and customer experience functions as we enter our next phase of growth.

**What is Fellow?**

Fellow is a B2B SaaS solution with a mission of solving the meeting problem with AI, behavior-driving features, automation, and native integrations with over 50 apps and tools. Our product is the #1 meeting management software on G2, and is trusted by the world’s best teams (Shopify, Hubspot, Lemonade).

Established in 2017, our team works remotely from cities across Canada, guided by our mission**:Make Work Better for Everyone**—and that includes our own employees

Our values make sure we’re always evolving and growing, like our product. All employees are given regular feedback on their impact on the company’s growth, time to socialize and connect with their team members, and flexibility in their work to empower them to be their best.

We’re an ambitious team building the next big thing and we'd love to have you on this journey with us.

**The opportunity**

The **Product Marketing Manager **will focus on developing and maturing how we communicate value to our current and potential customers. You’ll be responsible for gathering insights, developing messaging and position around the product and features, leading new feature launches, and ensuring GTM teams are aligned on messaging and communications.

**You’ll thrive in this role if you are**:

- A strategic thinker with hands-on skills, who knows how to build and execute product marketing programs that connect to revenue.
- Able to partner, build relationships (internally and externally), and drive results across business functions and at all levels of an organization.
- A strong communicator who can connect research and insights to impactful content and assets.
- Curious and constantly find yourself digging in to solve problems and uncover insights
- Customer obsessed. You understand the value of customer feedback, sales calls, and a well-thought-out buyer and user journey

**What you’ll do**:

- Participate in all aspects of product marketing, including positioning, messaging, enablement, launching new features, and understanding the market segments and trends
- Partner with the Demand Gen team to provide insights and feedback on how we position Fellow in our ads, blog, newsletter, and other Demand Gen channels.
- Analyze and support our buyer journey from a PLG and SLG approach and provide supporting insights and enablement materials
- Craft effective product messaging across channels that resonates with buyers and existing customers
- Partner with cross-functional teams including Enablement, Sales, Customer Success, and Product Management to better understand the problems we’re solving and how to translate that into value for our ICP.

**You’ll stand out if you have**:

- 5+ years of experience developing and implementing product marketing strategies at high-growth B2B SaaS companies
- Demonstrated success in exceeding ambitious goals and scaling product marketing through high-growth
- A first principals mentality and an obsession with continuous improvement

**Benefits**
- Personal and dependent health and dental benefits plan
- Employee stock options
- $1,000 personal learning credit per year
- Regular compensation evaluations and adjustments

**The Fine Print**
- Fellow has broad ambitions. We’re very agile and a place where changes happen fast and all the time. You have to enjoy the challenge of constantly learning and growing in your role, and rolling up your sleeves to make things happen.
- Our environment is suited for people who thrive in experimenting and figuring out the best way to do their work, and sharing those successes with others.
- You’ll have the autonomy to schedule your work to fit your schedule, but _generally,_ everyone at Fellow has meeting availability between 10:30 am and 4:00 pm Eastern Time.

**Don’t have the exact experience listed?

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