Digital Marketer

2 weeks ago


Vancouver, Canada Numerix Full time

**Responsibilities**:
Digital Marketer
- Create all types of content aligned to the customer engagement funnel/buyer journey

**You will**:

- Understand how to optimize nurture programs for a lead's journey throughout the lead lifecycle and create nurture programs to accelerate their path to MQL/SQL/Opportunity creation
- Normalize, standardize, and track the marketing database, ensuring good hygiene in list uploads, building, and maintaining segments, and overall health of the database
- Project manage, maintain, and optimize Marketing processes, creating documentation when necessary
- Build and produce webinars in On24

**Skills**
- Marketo experience (certification a plus) / On24
- Expert in online digital channels, such as SEM, display, paid social (LinkedIn), programmatic, and content syndication
- Experience with targeting and segmentation and list acquisition to build prospect lists for demand gen campaigns
- Track record of developing and managing multiple marketing programs simultaneously
- Strong organizational skills, time management, and attention to detail
- Excellent verbal and written communication skills
- Bachelor’s degree in marketing, business, or finance


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