Digital Marketing Coordinator
2 weeks ago
We are looking for a paid media specialist **(campaign manager)** with at least one year in digital advertising or online marketing focused on performance and results.
**About the role**
You are a detail-oriented problem solver who loves data. You learn fast and adapt to the ever-changing environment of an agile team. You get excited working with Excel as well as taking part in a brainstorming discussion on digital media planning.
You know the knots and bolts of what makes a good “ad”, find triggers to engage your audience and target them in the most effective (and efficient) way. You can find your way around the most well-known advertising platforms such as Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, and TikTok.
You research, discover, learn and implement strategies and tactics to ensure KPIs are met.
**What you will do**
You will be involved in all paid advertising efforts. On a daily basis, you work closely with the digital marketing team to ensure all paid media channels are optimized and set up for success. This includes creating and managing campaigns, contributing to the ad creatives, A/B testing, creating new ad copies, trying new messaging and reporting performance to make insightful decisions. Having a clear picture of Integrated Marketing Communications in mind and understanding the essential impact of each acquisition channel, you create campaigns and optimize to get the best ROI.
**Required Skills**:
- 1-2 years of working with Facebook Ads Manager, Google Ads and LinkedIn Campaign Manager platforms etc.
- Excellent knowledge of best practices in campaign management
- Working knowledge of using data and insights to optimize & improve performance
- Strong G suite skills - Create dashboards and performance reports
- Strong command of the English language
- Availability to work 9 a.m. to 5 p.m. Monday to Friday (sometimes outside normal office hours).
**Bonus Skills**
- Degree or certificate in digital marketing or a related field
- Experience using Analytics and Data Studio
- Planning and project management experience
- Facebook blueprint and Google Ads certifications
**Salary**: $40,000.00-$50,000.00 per year
**Benefits**:
- Casual dress
- Commuter benefits
- Dental care
- Employee stock purchase plan
- Extended health care
- Paid time off
- Stock options
- Tuition reimbursement
- Vision care
- Wellness program
- Work from home
Flexible Language Requirement:
- French not required
Schedule:
- 8 hour shift
- Monday to Friday
Supplemental pay types:
- Bonus pay
- Overtime pay
Work Location: Hybrid remote in Vancouver, BC
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