Marketing Manager

7 days ago


Remote, Canada Miovision Full time

**Position Summary**

You will play a pivotal role in developing and executing marketing strategies to promote our solutions, drive customer engagement, and strengthen our market position.

**Key Accountabilities**
- Develop and implement comprehensive marketing strategies and plans for public safety and transit products, aligned with Miovison’s business objectives.
- Define target audience segments, value propositions, and positioning for our solutions.
- Collaborate with cross-functional teams to ensure marketing strategies are integrated with product development, sales, and customer support efforts.
- Develop and execute marketing campaigns to generate awareness, generate leads, and support customer acquisition and retention.
- Create compelling messaging and content that effectively communicates the value of our solutions to the target audience.
- Drive the go-to-market strategy for new product launches and enhancements in the public safety and transit sectors.
- Create product marketing materials, such as product sheets, sales enablement tools, and customer success stories.
- Ensure consistent brand messaging and visual identity across all marketing communications and touchpoints.
- Establish key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and campaigns.
- Analyze marketing data and metrics to assess campaign performance, ROI, and market impact.

**Skills/Qualifications**
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in relevant marketing roles, brand and product management.
- Strong strategic thinking and ability to develop and execute effective marketing strategies.
- Proficiency in marketing tools and platforms, such as CRM systems, marketing automation, and analytics tools.
- Excellent written and verbal communication skills, with the ability to create compelling messaging and content for different target audiences.

**Perks & Benefits**
- Note: We have reopened our Canadian and US offices but will continue to offer flexible onsite and remote work options. Our Benefits are designed to reflect this and include:_
- Comprehensive health benefits starting on day one
- RRSP Matching Plan
- Mio-Days: We extend all three-day weekends to four-days and provide a Holiday Shutdown in December
- Virtual Healthcare Service providing employees and their families access to healthcare providers 24/7
- Internet subsidy and a remote work allowance
- Enhanced paternity and maternity leaves
- Unlimited vacation policy
- Virtual fitness classes

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