Specialist, Digital Marketing

2 weeks ago

Toronto, Canada William F. White Full time

**Our Company**

Founded in 1963, William F. White International Inc. (“WFW”), a Sunbelt Rentals Company, is Canada's iconic provider of production equipment and studios to the entertainment industry. With offices across the country, the company services productions of all sizes from coast to coast and houses an extensive state-of-the-art inventory, including camera, lighting, grip, specialty equipment, location support and a growing portfolio of premium studio properties.

**Our Shared Purpose**

What really gets you out of bed every morning? Other than the smell of coffee, we’re driven by our shared purpose
- to make the magic of storytelling happen. It’s not a surprise that our team is comprised of passionate creators and experienced technical experts. The one thing we all have in common is our love for “moving pictures”, whether it’s glossy high budget TV series or a homegrown Canadian indie film. Our job is to help bring the magic of storytelling to life, by supporting our clients as their go-to Partners in Production.

**Our Values**

Values are important to us, not only do they set us apart from the pack, but these shared values also bring us together. At the end of the day, it’s these principles that we strive to live by in our everyday professional lives and what we turn to in the face of adversity.

Put people first
- We support and respect our team, clients, and community before anything else.

Do what we say
- We act with integrity and follow through on our commitments.

Foster excellence
- We engage and empower great people to do great things.

Support our communities
- We work with our industry partners to build safe, healthy, inclusive, and sustainable communities.

**The Golden Opportunity**

A career with shared services at WFW provides a collaborative work environment where you will be an essential part of supporting the company on a national level. From Human Resources and Information Technology to Health and Safety, Education and Training, along with Marketing and Finance, your contributions are vital to the success of the company and ultimately, help bring the magic of storytelling to life.

The Specialist, Digital Marketing is a key role to drive digital marketing programs to support business objectives, increase brand reach in key markets, and drive client engagement. This highly collaborative position will work closely with cross-functional teams to implement measurable digital marketing initiatives. This is an excellent role for detail and solution-oriented individuals with a passion for data and turning insights into strategic opportunities.

**Responsibilities include (but are not limited to)**:

- Collaborate with internal/external partners (including marketing, sales, operations, etc.) to execute programs and communicate key messaging for targeted segments, with strong calls to action
- Explore lead generation, nurture and engagement campaigns as appropriate for each business (as well as overall) to identify and capture prospects as well as create and maintain high levels of client interaction and engagement
- Support the refinement of audience profiles, segmentation, and journey mapping
- Deliver and monitor results: Track and report on Key Performance Indicators, and create dashboards, to evaluate program effectiveness and provide recommendations to maximize ROI
- Ensure all initiatives are executed with excellence, meeting timelines and budgets
- Monitor industry trends and share insights for marketing planning
- Monitor competition and provide creative client growth ideas
- Other responsibilities as required

**Skills and Experience Required**:

- 3-5 years of marketing experience working within a Marketing department or Digital agency, minimum 3 years in digital marketing
- Degree or Diploma in Marketing (BCom, BSc), digital technologies, or relevant field
- Keen eye for data, analytics best practices and ability to communicate insights and opportunities
- Experience with A/B testing and optimization; utilizing data to refine and improve marketing tactics
- Knowledge of online marketing channels, tools, best practices and trends
- Experience working with external agencies on paid campaigns and/or website development
- Familiarity with web design, development, and best practices
- Superior analytical and project management skills
- Excellent communication skills (written and verbal)
- Ability to work with a team as well as work independently when needed and meet strict deadlines while juggling priorities in a fast-paced entrepreneurial organization
- Experience helping grow the digital marketing footprint for a B2B sales and marketing driven organization, using digital marketing best practices is an asset

**The Icing on the Cake**

We’ve got your essentials covered, from competitive base salaries and a group benefits package (with massages and dental) to a group RRSP plan and a company wide profit-sharing program. Our Education and Training team is serious

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