Marketing Coordinator

4 months ago

Edmonton, Canada Canada ICI Capital Corporation Full time

If you are a marketing professional with a proactive approach, excelling in both day-to-day tactical execution and strategic ideation aligned with corporate objectives, this could be the ideal role for you

We are seeking a high energy problem solver who is exceptionally organized. The **Marketing Coordinator** will need to be highly mobile as the nature of this role requires overseeing Canada ICI events across the country, which necessitates **frequent travel**.

This **full-time** position will report to the Vice President, Origination & Strategic Initiatives. The Marketing Coordinator will be located in **Edmonton** and has the flexibility of a hybrid work model.

**This Position Offers**
- Competitive annual salary plus bonus.
- A comprehensive benefits package that includes extended health care (with paramedical coverage), dental, health spending account, Employee & Family Assistance Program as well as life & disability insurance.
- Matching RRSP Program.
- Growth opportunities within Canada ICI as we continue to build our marketing and communication team.
- Mentorship and strategic support from our industry-leading marketing agency partners with nearly 20 years of experience to share.

**Responsibilities**

Social Media
- Execute and implement a comprehensive social media strategy, managing all company platforms including LinkedIn, Instagram, and Google My Business.
- Create engaging content for social media to drive brand awareness and support mortgage brokers with tools to engage their networks and audience.

Communication and Meetings

Event Marketing and Management
- Lead the marketing and communication support for all industry events conferences and trade shows (i.e. 15-20 events per year), including the coordination of requirements, venues, contacts, schedules, and mailing lists.
- Produce event materials using design templates or leverage marketing and design partners.
- Engage in post-event activities such as community engagement, social discussion, and produce event summaries.

Project Management
- Coordinate campaign objectives, timelines, and deliverables with internal teams and external vendors to ensure the timely completion of projects and provide instructions for usage and promotion.
- Maintain the inventory of sales support materials and all other marketing and communication collateral, coordinating the creation of new materials when necessary.

Copywriting and Content Creation
- Oversee the creation and editing of written content for various marketing channels, including social media posts, blog articles, press releases, website updates and product descriptions to extend Canada ICI’s presence in the market.
- Work closely with the Canada ICI stakeholders to develop engaging and compelling marketing materials and collateral.

Strategy
- Develop, implement, and evaluate an ongoing, comprehensive marketing strategy that aligns with corporate business goals, in collaboration with our marketing agency partners. This will include but is not limited to assembling sales forecasts, setting objectives, and organizing presentations with key stakeholders.
- Research market trends, customer behavior and the competitor landscape to inform our marketing strategy and understand our target audience.

**Qualifications**
- Bachelor’s degree (or equivalent) in marketing, advertising, or communications
- 3-5 years of experience in marketing coordination or a similar role
- Demonstrated proficiency in traditional and digital marketing, content management and development, and social media marketing.
- Working knowledge of the following platforms and systems:

- WordPress content management system
- Customer relationship management (CRM) tools
- Intranet software: i.e. SharePoint
- Design platforms: i.e. Canva.
- Excellent communication and presentation skills
- Comfort with facilitating industry events, conferences, trade shows and career fairs.
- Experience using data analytics software for research.
- Ability to understand and inform budgeting and forecasting.
- French Bilingual would be considered an asset.

**About Canada ICI**

Canada ICI is the country's leading commercial real estate finance firm, annually arranging financing in excess of $9 Billion through its offices in Toronto, Vancouver, Montréal, Calgary, St. Albert, Edmonton, Ottawa, and Winnipeg. Our proven track record, extensive market knowledge, and ability to creatively bring quality deals together have made us a trusted advisor for some of Canada's most active real estate owners.

**Want to Learn More?**

While we thank all applicants for their interest, only those individuals selected for an interview will be contacted.

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